Marketing Operations

• Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within HubSpot, Salesforce, and connected platforms
• Manage audience segmentation and campaign automation
• Ensure seamless campaign and lead handoffs to SDR and sales teams, maintaining full visibility from Lead to MQL to SQL
• Collaborate with Growth Marketing and Product Marketing to align campaign data tracking and attribution models
• Serve as the operational owner for the marketing tech stack — including HubSpot, Salesforce, and data integrations (e.g., ZoomInfo, LinkedIn, Definitive Healthcare)
• Maintain data cleanliness, enrichment, and compliance (e.g., opt-outs, GDPR)
• Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting
• Assist in developing and managing reports and dashboards for campaign performance, lead flow, and ROI metrics
• Conduct regular campaign analysis to identify gaps and optimization opportunities
• Support A/B testing to improve email campaign performance
• Document workflows and campaign best practices to scale marketing operations
• Educate marketing team members on systems, reporting, and data for new tech recommendations and improvements within the current tech stack
• Partner with Sales Operations and RevOps to align reporting frameworks and KPIs across GTM functions

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo

Marketing Operations Associate