Singular

Demand Generation Manager

Singular

full-time

Posted on:

Location Type: Remote

Location: Argentina

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About the role

  • Own ABM & Outbound Demand Programs
  • Design and execute account-based demand programs against named account lists.
  • Combine and orchestrate SDR-led outbound (email, LinkedIn, calls), programmatic outbound, LinkedIn advertising to target accounts, event, webinar, and content follow-up plays.
  • Translate ICPs, account lists, and vertical focus into executable outbound and ABM motions.
  • Continuously test and improve messaging, sequencing, and targeting.
  • Drive Inbound Demand Conversion
  • Ensure fast, consistent follow-up for inbound demand from events, webinars, content downloads, campaigns.
  • Define and enforce SLAs, speed-to-lead, and prioritization rules.
  • Partner with Sales to ensure clean handoffs and high-quality meetings.
  • Lead & Coach SDR Execution.
  • Run regular 1:1s, pipeline reviews, and quality checks.
  • Step in hands-on for high-value accounts or critical programs.
  • Shape Messaging & Program Design.
  • Partner with Product Marketing to craft outbound narratives and value messaging.
  • Ensure consistency across campaign themes, SDR outreach, ABM ads.
  • Own Account & Lead Scoring.
  • Define and manage account and lead scoring strategy.
  • Determine how accounts and leads are prioritized, routed, and worked by SDRs.
  • Own Systems, Tooling & Automation.
  • Design workflows across CRM, enrichment, sequencing, and automation tools.

Requirements

  • Experience in Demand Generation, ABM, Outbound, or SDR leadership within B2B SaaS.
  • Strong outbound background — you understand what actually works in the field.
  • Experience leading or heavily influencing SDR teams.
  • Hands-on experience with:
  • - Account-based programs
  • - LinkedIn ads supporting ABM or outbound
  • - Lead and account scoring models
  • Systems-minded with a strong execution bias.
  • Comfortable operating at the intersection of Marketing and Sales (without becoming RevOps).
  • Operator mentality: you build, run, fix, and iterate.
Benefits
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Applicant Tracking System Keywords

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Hard skills
demand generationaccount-based marketingoutbound marketinglead scoringaccount scoringcampaign designmessagingsales enablementautomationCRM
Soft skills
leadershipcoachingcommunicationcollaborationproblem-solvingexecution biasoperational mindsetadaptabilitystrategic thinkingprioritization