SINE Digital

Email & CRM Coordinator

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $55,000 - $70,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting
  • Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
  • Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
  • Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.
  • Build emails using HTML, drag-and-drop templates, and custom modules as required
  • Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
  • Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution.
  • Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
  • Use CRM data to personalize and tailor messaging for maximum relevance and conversion
  • Maintain clean, accurate, and organized audience lists and segmentation logic.
  • Track and analyze performance metrics across email and SMS channels
  • Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
  • Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
  • Present performance recaps to internal teams and clients as needed.
  • Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
  • Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
  • Establish and develop relationships with US media owners
  • Keep abreast of changes in the NYC and broader US media landscape
  • Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
  • Represent SINE at various industry conferences and events, building the company’s presence and network
  • Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Requirements

  • 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing
  • Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly
  • Comfortable building/customizing HTML emails and working with responsive templates
  • Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization
  • Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics
  • Exceptional attention to detail, organizational skills, and commitment to QC.
  • Able to translate data into clear insights and recommendations
  • Strong communication skills, both written and verbal
  • Passion for live entertainment, Broadway, and arts & culture is a plus.
Benefits
  • A competitive salary between $55,000- $70,000, commensurate with experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working and working from home equipment allowance
  • Occasional free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingCRMlifecycle marketingHTMLA/B testingcampaign optimizationaudience segmentationautomationsanalyticsperformance metrics
Soft skills
attention to detailorganizational skillscommunication skillsdata analysiscollaborationproblem-solvingcreativityclient managementpresentation skillsprofessional curiosity