Senior Manager, Sales & Marketing Business Applications

Sinch

Strategic technology leader overseeing the management of Sales and Marketing applications at Sinch. Collaborating with multiple stakeholders to drive technology strategy and adoption.

Posted 7/8/2026full-timeStockholm • 🇸🇪 SwedenSenior💰 SEK 80,000 - SEK 100,000 per monthWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy and lifecycle management of Sinch's Sales and Marketing application portfolio, including platforms such as Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight and other GTM technologies.
Act as the primary commercial owner for strategic SaaS vendors, managing commercial relationships, renewals, licensing strategies, business reviews and roadmap alignment.
Develop and maintain product roadmaps for each application, ensuring investment decisions support Sinch's long-term GTM strategy.
Partner with business stakeholders to increase adoption, improve user experience and ensure technology capabilities are fully utilised.
Define success metrics for each platform and regularly measure adoption, business outcomes and return on investment.
Identify capability gaps across the Sales and Marketing technology landscape and build business cases for new solutions that improve productivity, customer engagement and revenue growth.
Collaborate with Product, Sales, Marketing and Customer Success leaders to understand evolving business requirements and translate them into technology roadmaps.
Work closely with architecture, engineering and Salesforce teams to ensure third-party applications integrate effectively into the broader Salesforce ecosystem.
Lead vendor governance, quarterly business reviews and executive reporting on platform performance, commercial value and strategic opportunities.
Monitor market trends, emerging technologies and AI capabilities to ensure Sinch remains at the forefront of Sales and Marketing technology.
Build strong partnerships across the organisation to ensure technology decisions are driven by measurable business outcomes rather than individual product requests.

Requirements

What you’ll need

Significant experience managing enterprise Sales and Marketing technology portfolios within a global organisation.
Strong understanding of modern GTM technology, including sales engagement, conversational marketing, customer success, revenue intelligence, ABM, data enrichment and AI-enabled sales platforms.
Experience managing strategic SaaS vendors, commercial negotiations and technology investment decisions.
Demonstrated success increasing platform adoption and delivering measurable business value from enterprise software investments.
Strong commercial mindset with the ability to evaluate ROI, licensing strategies and technology rationalisation opportunities.
Experience developing product roadmaps and working closely with business stakeholders to prioritise enhancements.
Excellent stakeholder management skills with the ability to influence senior leaders across Sales, Marketing and Customer Success.
Strong understanding of how third-party business applications integrate with Salesforce and enterprise data platforms.
Experience identifying emerging technologies and translating innovation into business value.
Strong understanding of the MarTech landscape, including Marketing Cloud, Data Cloud, and sales productivity tools.
Proven experience effectively managing distributed teams across multiple time zones (India, LATAM, EMEA).
Deep knowledge of Salesforce administration, security models, and platform governance.
A business-oriented mindset focused on system uptime and user satisfaction.
Fluency in English.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible work arrangements

ATS Keywords

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Hard Skills & Tools

Sales EngagementConversational MarketingCustomer SuccessRevenue IntelligenceAccount-Based Marketing (ABM)Data EnrichmentAI-Enabled Sales PlatformsSalesforce AdministrationPlatform GovernanceROI Evaluation

Soft Skills

Excellent Stakeholder ManagementInfluencing Senior LeadersCommercial Mindset