VP of Applications Marketing

Sinch

VP of Applications Marketing leading marketing across Mailjet and Sinch Engage. Responsible for strategic planning and execution to drive growth in SaaS application businesses.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $220,000 - $275,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations
Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact
Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans
Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell
Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers
Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization
Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation
Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working

Requirements

What you’ll need

10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles
Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target
Proven success scaling product-led growth and self-serve acquisition, activation, and monetization
Experience operating across both self-serve and sales-assisted motions
Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth
Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance
Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements
Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users
Experience operating across distributed product, sales, and marketing teams in multiple time zones
Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work
Excellent communication skills across executive, regional, product, sales, and marketing stakeholders.
Preferred Qualifications:
Experience marketing email, messaging, communications, marketing automation, or customer engagement products
Experience in a multi-product, multi-brand, or global organization
Experience with developer, marketer, SMB, mid-market, and enterprise audiences
Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models
Experience with pricing, packaging, plan migration, cross-sell, or monetization programs
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus

Benefits

Comp & perks

STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SaaS marketinglifecycle marketingdigital acquisitionconversion optimizationproduct-led growthself-serve acquisitionactivationmonetizationcustomer experience improvementsAI-enabled marketing

Soft Skills

leadershipcommunicationstrategic planningcollaborationpositioningmessagingteam developmentcommercial disciplineanalytical thinkingcross-functional partnership

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA