Performance Marketing Manager

Sinch

Performance Marketing Manager at Sinch, overseeing digital performance, analytics, and funnel optimization. Manage paid media and ensure alignment with business goals.

Posted 6/2/2026full-time🇸🇪 SwedenMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

performance marketinggrowth marketinganalyticsGA4Google Tag ManagerGoogle AdsMeta AdsSearch Consoledata analysisreporting structures

Soft Skills

analytical skillscommunicationsimplifying complex insightsstakeholder managementcreative coordination

Tools & Technologies

dashboardsscorecardspivot tableswebsite conversion toolsmeasurement frameworks

Industry Keywords

B2B SaaSconversion metricsLTV/CAC modelinginbound funnelsad copy testing

About the role

Key responsibilities & impact

Own end-to-end digital performance across paid media, website conversion, analytics, and funnels.
Manage all digital ad accounts and implement measurement frameworks.
Maintain dashboards and scorecards, delivering actionable insights for sustainable growth.
Own GA4 implementation and Manage Google Tag Manager (GTM).
Conduct recurring Search Console deep dives, evaluate queries, impressions, CTR trends.
Build and maintain advanced pivot tables for ad and funnel performance evaluation.
Produce recurring Website Conversion Reports and Performance & CVR insights.
Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
Evaluate and optimize inbound funnels including channel-to-lead-to-opportunity flow.

Requirements

What you’ll need

4–7+ years in performance marketing, growth marketing, or analytics.
Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
Strong ability to analyze complex datasets and build reporting structures.
Proven success managing multi-channel performance budgets and pacing.
Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
Deep understanding of website conversion principles and experimentation frameworks.
Hands-on experience with ad copy testing, landing page optimization, and creative coordination.
Ability to simplify complex performance insights for executive-level stakeholders.

Benefits

Comp & perks

At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth.