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Sinch

Performance Marketing Manager

Sinch

Performance Marketing Manager at Sinch, overseeing digital performance, analytics, and funnel optimization. Manage paid media and ensure alignment with business goals.

Posted 6/2/2026full-time🇸🇪 SwedenMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Own end-to-end digital performance across paid media, website conversion, analytics, and funnels.
  • Manage all digital ad accounts and implement measurement frameworks.
  • Maintain dashboards and scorecards, delivering actionable insights for sustainable growth.
  • Own GA4 implementation and Manage Google Tag Manager (GTM).
  • Conduct recurring Search Console deep dives, evaluate queries, impressions, CTR trends.
  • Build and maintain advanced pivot tables for ad and funnel performance evaluation.
  • Produce recurring Website Conversion Reports and Performance & CVR insights.
  • Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
  • Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
  • Evaluate and optimize inbound funnels including channel-to-lead-to-opportunity flow.

Requirements

What you’ll need
  • 4–7+ years in performance marketing, growth marketing, or analytics.
  • Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
  • Strong ability to analyze complex datasets and build reporting structures.
  • Proven success managing multi-channel performance budgets and pacing.
  • Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
  • Deep understanding of website conversion principles and experimentation frameworks.
  • Hands-on experience with ad copy testing, landing page optimization, and creative coordination.
  • Ability to simplify complex performance insights for executive-level stakeholders.

Benefits

Comp & perks
  • At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
performance marketinggrowth marketinganalyticsGA4Google Tag ManagerGoogle AdsMeta AdsSearch Consoledata analysisreporting structures
Soft Skills
analytical skillscommunicationsimplifying complex insightsstakeholder managementcreative coordination