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Business Development Manager
SinaLiteBusiness Development Manager driving new customer acquisition within the CPG market. Focusing on building pipeline and expanding company presence in Ontario and the GTA.
About the role
Key responsibilities & impact- Identify, target, and acquire new CPG customers across North America, prioritizing opportunities in Ontario and the GTA
- Conduct cold outreach via phone, email, LinkedIn, and other channels to generate new sales opportunities
- Build and manage a pipeline of qualified CPG prospects
- Schedule and attend in-person meetings and facility visits with prospects across Ontario and the GTA
- Present our packaging capabilities and develop custom packaging solutions based on customer needs
- Prepare proposals and negotiate pricing, contracts, and commercial terms to close new business
- Work closely with internal teams (estimating, production, and customer service) to ensure accurate quoting and smooth onboarding of new clients
- Maintain accurate records of activities, opportunities, and pipeline in CRM systems
- Represent us at industry trade shows, events, and networking events; and conduct pre-show prospect outreach and post-show follow-ups to convert leads and opportunities into new business
- Achieve or exceed monthly and annual new revenue targets.
Requirements
What you’ll need- 3+ years of business development or new business sales experience in a B2B environment
- Strong preference for candidates with:
- Experience selling to CPG brands, or Direct experience working within the CPG industry
- Demonstrated ability to prospect, negotiate, and close new business
- Experience selling manufacturing, packaging, printing, or supply chain services is an asset
- Excellent communication, negotiation, and relationship-building skills
- Highly self-motivated with a strong hunter mentality and ability to work independently
- Based in the Toronto / Greater Toronto Area
- Valid Ontario G Class driver’s license
- Access to a reliable vehicle for local client visits and prospect meetings
- Ability to travel locally within Ontario and the GTA, with occasional travel across North America as needed.
Benefits
Comp & perks- Competitive base salary + uncapped commission with clear upside tied directly to new business wins
- High-impact role with real ownership — build your own book of business and shape your territory
- Strong internal support from to help you close and deliver
- Exposure to high-growth CPG brands and the opportunity to work on packaging that goes directly to market
- Fast-growing company environment with new equipment, expanded capacity, and significant investment in growth
- Clear path for career progression as the business scales (senior sales, leadership, or vertical ownership)
- Full suite of benefits including health, dental, and vision
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentsales experienceprospectingnegotiationclosing new businesspackaging solutionsCRM systemspreparing proposalspricing contractssupply chain services
Soft Skills
communication skillsrelationship-building skillsself-motivatedhunter mentalityindependent worknegotiation skills
Certifications
Ontario G Class driver’s license