Director, Demand Generation – ABX

SimSpace

Director leading demand generation strategy for AI Proving Ground company. Responsible for building pipeline, accelerating revenue growth, and crafting content strategies.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B SaaS demand generation, with a focus on building pipeline, driving revenue outcomes, and leading high-performing teams. Proficient in developing content strategies and leveraging modern marketing technologies to optimize campaign performance and conversion rates.

Highest-signal resume keywords

B2B SaaS Demand GenerationAccount-Based MarketingPipeline Contribution ManagementContent Strategy DevelopmentMarketing Technology Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline ForecastingRevenue Impact AnalysisLead Quality ImprovementData-Driven Targeting

Soft Skills

Executive PresenceTeam LeadershipCross-Functional Collaboration

Tools & Technologies

6senseDemandbaseBomboraZoomInfoHubSpotMarketoSalesforce

Certifications & Qualifications

MBA

Industry Keywords

High-Growth EnvironmentsEnterprise EnvironmentsIntegrated CampaignsMarket AwarenessMarketing Budget Management

About the role

Key responsibilities & impact

Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals
Help define the AI Proving Grounds category and build market awareness through integrated campaigns, thought leadership, and engagement
Partner with Product Marketing to translate positioning and messaging into key campaign themes and targeted demand programs
Align marketing and sales around campaign priorities, target audiences and revenue goals
Own pipeline contribution targets and demand gen performance across the funnel
Forecast and report on pipeline, revenue impact, conversion rates and sales velocity
Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals
Use intent signals, audience insights, and experimentation to improve conversion rates and pipeline efficiency
Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing
Lead content strategy across the buyer journey, ensuring campaigns are supported by relevant, high performing content, and a consistent brand voice
Manage the demand generation budget across paid media, content, events, and agencies
Oversee agency and vendor relationships and evaluate performance against business goals
Build and lead a high-performing demand generation team spanning campaign management, content, and digital marketing
Leverage AI and automation to reduce friction across the funnel and improve marketing efficiency
Partner with Operations to optimize lead flow, website conversions and nurture programs that turn engagement into qualified pipeline

Requirements

What you’ll need

15+ years of B2B SaaS demand generation experience across high-growth and enterprise environments.
Proven track record of building pipeline and driving measurable revenue outcomes.
Experience developing content strategies in partnership with Product Marketing.
Deep expertise in account-based marketing and data-driven targeting strategies.
Strong partnership with Sales leadership and a history of improving pipeline conversion and lead quality.
Experience building, managing, and developing high-performing teams.
Experience managing multi-million-dollar marketing budgets and forecasting pipeline impact.
Executive presence with the experience communicating strategy and performance and investment recommendations to executive leadership.
Experience with modern demand gen and marketing technology platforms, such as 6sense, Demandbase, Bombora, ZoomInfo, HubSpot, Marketo, and Salesforce.
MBA or equivalent experience preferred.

Benefits

Comp & perks

Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.
Plan for your future with a 401(k)-retirement savings plan featuring a company match.
Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.
Paid leave plans to support you and your loved ones during life’s most important moments.
Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.
Earn $1,500–$3,500 for every qualified hire through our employee referral program.
Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.