Media Strategist

SimpsonScarborough

Media Strategist leading integrated paid media strategies at SimpsonScarborough. Collaborating with teams to streamline audience insights and optimize performance outcomes.

Posted 6/25/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 per yearWebsite

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Applicant Tracking System Keywords

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Hard Skills

media strategymedia planningmedia buyingmedia activationKPI definitionperformance interpretationoptimization strategies

Soft Skills

client communicationaudience prioritizationstrategic thinkingsynthesis of researchclear explanation of complex concepts

Industry Keywords

full-funnel media strategiesmulti-channel media strategiestarget audience identificationcampaign goalsbusiness outcomes

About the role

Key responsibilities & impact

Lead day-to-day client communications related to media strategy and performance
Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals
Develop full-funnel, multi-channel media strategies
Lead audience prioritization by identifying and prioritizing target audiences
Partner with Creative, Strategy and Accounts teams to ensure messaging is aligned to audience mindset
Define success and drive performance by establishing KPIs aligned to campaign goals.

Requirements

What you’ll need

4-6 years of experience in media strategy, planning, buying, and/or activation
Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes
Ability to explain complex media concepts in clear, accessible language for client education
Experience defining KPIs, interpreting performance, and guiding optimization strategies
Bachelor’s degree and/or an equivalent combination of education and relevant experience.

Benefits

Comp & perks

Comprehensive benefits package including nationwide health, dental, and vision coverage
401(k) with employer contribution
Employer-paid life insurance and short-term disability
Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday
Two agency-wide closures in the summer and winter
Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.