Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough.
Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment.
Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution.
Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals.
Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand.
Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority.
Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.

Requirements

10+ years of experience in marketing, branding, growth, or go-to-market leadership within higher education.
3+ years leading and developing marketing teams across varied disciplines.
A strong track record in demand generation and pipeline-driven marketing.
Proven ability to articulate compelling value propositions and differentiated positioning.
Exceptional communication skills, strong emotional intelligence, and the ability to influence across functions and levels.
Hands-on experience with AI-powered marketing tools and platforms.
Experience speaking at industry conferences and events for senior-level audiences.
A demonstrated voice as a thought leader, writer, and industry contributor.
Bachelor’s degree and/or equivalent practical experience will be treated equally.

Benefits

nationwide health coverage
dental
vision
employer paid life insurance & short-term disability
flexible time off (FTO)
pet insurance
identity and legal protection
hospital indemnity
additional life coverage
critical illness and accident insurance
paid parental leave
401(k) with employer contribution after waiting period
flexible work model
monthly stipend for remote working
two (2) weeklong agency-wide refresh weeks (summer and winter office closures)
day off for your birthday

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline marketingmarketing strategylead nurturesales enablementcontent marketingSEOgo-to-market executionstorytellingmeasurable outcomes

Soft Skills

communication skillsemotional intelligenceinfluenceleadershipteam developmentjudgmentoperational rigorthought leadershiporiginal content creationindustry engagement