Marketing Technology Integration & Automation Manager

Simpson Strong-Tie

Marketing Technology Integration & Automation Manager at Simpson Strong-Tie redesigning workflows and integrating platforms. Focusing on system-driven execution models and automation in digital marketing.

Posted 6/19/2026full-timePlano • Texas • 🇺🇸 United StatesSeniorLead💰 $93,400 - $158,800 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end‑to‑end workflows, reducing manual effort and reliance on coordination‑based execution.
Translate business goals and operational needs into system‑driven execution models, including autonomous and human‑in‑the‑loop designs.
Own the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirement.
Build and configure solutions, agents, and platform automations using existing IT‑approved tools and systems.
Act as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffs.
Provide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent‑driven workflows depend on.
Ensure automations are resilient, observable, and aligned with marketing objectives rather than one‑off task execution.
Provide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven execution.
Partner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilities.
Serve as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or tools.
Identify foundational gaps or risks that could undermine automation, agent-led workflows, or AI-enabled capabilities, and work with the appropriate owners to address them.
Restructure traditional project and program management responsibilities for marketing execution by embedding planning, coordination, and tracking logic directly into systems and automations.
Own outcomes such as cycle‑time reduction, elimination of manual work, and adoption of automated workflows across the team.
Evaluate requests and initiatives and recommend when automation is not the right solution, prioritizing impact over activity.
Ensure the clarity, reliability, and continuity of foundational integrations and execution enablers that support automation-driven marketing workflows.
Define and document human‑in‑the‑loop expectations, escalation paths, and accountability for automated workflows.
Manage automation ownership models at the individual, team, or department level and retire solutions when they no longer provide value.
Lead adoption, rollout, and change management for newly restructured workflows and automation‑driven systems.
Serve as the primary advisor for Digital Marketing on effective use of AI‑enabled capabilities within existing IT approved platforms.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Information Systems, Business, Computer Science or equivalent practical experience.
7–10 years total experience, with most of it in Digital marketing operations, Marketing technology, Ecommerce systems, Platform integration or automation roles
Required: Redesigning workflows (not just documenting them)
Automating cross‑tool processes (websites, campaigns, data, reporting, execution)
Working inside an IT‑governed environment with approved platforms
Partnering with stakeholders to challenge and change how work is done
Preferred (not required): Platform certifications (e.g., marketing automation, CRM, analytics)
Copilot Studio / low‑code automation certifications
Agile / Lean / systems‑thinking coursework (formal or informal)

Benefits

Comp & perks

medical
dental
vision
retirement contributions
employee stock purchase and bonus plans
pay for holidays
vacation
sick days
funerals and jury duty
years of service awards
employee discounts
employee referral bonuses
charitable contribution matching
education reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

workflow redesignautomationplatform integrationdata reportingperformance measurementAI-enabled capabilitiescross-tool processessystems thinkinglow-code automationdigital marketing operations

Soft Skills

collaborationstakeholder managementchange managementproblem-solvingcommunicationcoordinationplanningorganizational skillsleadershipadaptability

Certifications

marketing automation certificationCRM certificationanalytics certificationCopilot Studio certificationAgile certificationLean certificationsystems thinking coursework