Campaign Strategy and Marketing Communications Manager

Simpson Strong-Tie

Campaign Manager leading integrated marketing strategies for construction industry. Engaging key audiences and strengthening brand presence across various channels in the market.

Posted 6/19/2026full-timePlano • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $84,400 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards.
Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels
Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions.
Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution.
Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing.
Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
Communicate performance and recommendations in clear, executive‑ready updates.
Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
Coach team members on campaign strategy, content best practices, and performance‑driven decision making.
Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement.

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing or Business
6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes
Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches
Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration
3–5 years of people management experience , including direct management of individual contributors or managers
Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations
Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives.

Benefits

Comp & perks

medical
dental
vision
retirement contributions
employee stock purchase and bonus plans
pay for holidays
vacation
sick days
funerals
jury duty
years of service awards
employee discounts
employee referral bonuses
charitable contribution matching
education reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategymessage architectureperformance measurementmulti-channel marketingbudget planningcontent roadmapsaudience segmentationdigital marketing planningcampaign governanceanalytics

Soft Skills

communication skillsinfluence skillspeople managementcollaborationstrategic directioncoachingprioritizationdecision makingadaptabilityteam leadership

Certifications

Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business