Retention Analyst
Simplistic
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Illinois, Kansas, Maryland, Massachusetts, Mississippi, Missouri, Montana, New Jersey, New York, North Carolina, Oklahoma, Texas, Utah, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $55,000 - $75,000 per year
Job Level
Junior
About the role
- Analyze customer lifecycle and retention data to identify trends, churn risks, and growth opportunities
- Support the development of retention strategies across email, SMS, loyalty, subscription, referral, and direct mail programs
- Build dashboards and reports to track key metrics like lifetime value (LTV), repurchase rate, and churn
- Conduct cohort, segmentation, and behavioral analyses to inform personalization and targeting
- Evaluate campaign and automation performance to surface actionable insights for the strategy team
- Partner with senior strategists to prepare presentations and data stories for internal and client review
- Maintain data accuracy and reporting consistency across multiple retention marketing tools and platforms
Requirements
- 1–3 years of experience in marketing analytics, data analysis, or lifecycle marketing
- Familiarity with email and SMS marketing platforms (Klaviyo, Attentive, Postscript, etc.), as well as Hiro Analytics
- Understanding of customer lifecycle metrics such as churn, retention rate, LTV, and repeat purchase rate
- Excellent attention to detail and a passion for problem-solving through data
- Strong communication skills and the ability to turn complex data into clear insights
- Experience in eCommerce, DTC, or subscription-based businesses is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysislifecycle marketingcohort analysissegmentation analysisbehavioral analysiscampaign performance evaluationdata storytellingreporting consistencyretention strategiespersonalization
Soft skills
attention to detailproblem-solvingcommunication