Performance Marketing Manager

SimpleStudy

Performance marketer acquiring students for SimpleStudy’s consumer AI study platform. Managing paid campaigns, growth metrics, budgets, reporting, and creative optimization across international markets.

Posted 8/7/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on paid user acquisition for consumer AI platforms, utilizing strong analytical skills to optimize campaigns and manage key metrics such as CAC, ROAS, and LTV across international markets.

Highest-signal resume keywords

Performance MarketingPaid User AcquisitionMeta Ads Campaign OptimizationGoogle Ads/UAC ManagementSQL Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationCAC ManagementROAS AnalysisLTV TrackingAd Creative BriefingData AnalysisBudget AllocationInternational Market ExperienceB2B Demand GenerationLead Generation

Soft Skills

Analytical SkillsCollaboration

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsApple Search AdsMixpanelCustomer.ioPostHogSpreadsheetsDashboards

Industry Keywords

Consumer AI PlatformMobile AppsInternational MarketsPerformance Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid user acquisition and performance marketing for SimpleStudy’s consumer AI platform for students
Run and optimize campaigns across Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
Own CAC, ROAS, and LTV metrics and make budget allocation decisions based on performance
Work across international markets and currencies
Build reporting and independently extract insights using spreadsheets, SQL, and dashboards
Brief and iterate on ad creative with designers or creative teams using performance data
Potentially support B2B/demand-generation paid channels

Requirements

What you’ll need

4+ years of hands-on performance marketing experience, primarily focused on paid user acquisition for consumer/mobile apps
Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
Track record of owning CAC, ROAS, and LTV as core metrics and making budget allocation decisions based on them
Comfortable working across multiple international markets and currencies, including the UK, Ireland, Brazil, South Africa, and Australia
Strong analytical skills; comfortable using spreadsheets, SQL, and dashboards to build reporting and pull insights independently
Experience briefing and iterating on ad creative with a designer or creative team
Familiarity with Mixpanel, Customer.io, or PostHog
Nice-to-have: experience with B2B/demand-generation paid channels, including LinkedIn Ads and Google Ads for lead generation
Must be based in Europe, with preference for Western/continental Europe

Benefits

Comp & perks

Stock options
Remote work in Europe
Flexible salary