simpleclub

Senior Lifecycle Marketing Manager, CRM

simpleclub

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €62,600 - €84,800 per year

Job Level

Senior

About the role

  • Develop and continuously optimize lifecycle strategies and communication flows across the customer and user lifecycle
  • Design complex, hyper-personalized CRM automations and journeys such as onboarding, activation, retention and win-back
  • Independently identify weaknesses and leaks in the lifecycle funnel and derive concrete communication actions
  • Work closely with Sales, CSM, Product, Product Marketing and Growth to define use cases, messaging approaches and cross-channel experiments
  • Create, iterate and test channel-specific CRM content and copy for email, push notifications and in-app messages
  • Define, implement and execute a structured experimentation and testing logic for our CRM communications
  • Analyze the performance of your initiatives based on defined KPIs and business metrics and derive optimizations
  • Operational setup, QA and rollout of CRM campaigns in HubSpot & CEP (Braze) in close coordination with our Senior CRM & Revenue Operations Manager
  • Maintain clear documentation of journeys, learnings and best practices for scaling

Requirements

  • Several years of experience (min. 5 years) in CRM and lifecycle marketing in an app or SaaS environment
  • Proven experience in developing and optimizing lifecycle communications with measurable impact (show us your results!)
  • Strong analytical understanding of funnels, retention and user behavior
  • Excellent sense for CRM copy, user psychology and channel-specific messaging
  • Confident use of CRM and app tools such as HubSpot, Braze and comparable platforms
  • Ability to independently develop hypotheses and test them in a structured way
  • Clear, professional communication when collaborating with Product, Growth and CRM & RevOps
  • Excellent German skills for copywriting and very good English
  • AI-first approach to operational CRM and lifecycle communication, using AI to scale content variations, personalization and performance analyses while keeping tone and relevance intentionally human-controlled
  • Experience planning and executing structured A/B tests and working with experiment roadmaps in a CRM or lifecycle context
  • Experience continuously developing and testing new CRM communication channels in close collaboration with Senior CRM & Revenue Operations, e.g. SMS, WhatsApp, website chat or chatbots
Benefits
  • Significant autonomy within a clear CRM framework
  • Direct impact on retention, engagement and revenue
  • Close collaboration with the Senior CRM & Revenue Operations Manager
  • Unlimited paid vacation
  • Work from anywhere (remote)
  • Team events
  • Contribution to a meaningful mission
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketinglifecycle marketingA/B testingcopywritinguser behavior analysiscommunication strategydata analysispersonalizationexperimentationcontent optimization
Soft Skills
analytical thinkingcollaborationcommunicationcreativityproblem-solvingindependenceattention to detailuser psychologyadaptabilityprofessionalism