Simple Mills

Growth Marketing

• Lead the multi-year pricing agenda, including list price increases, universal price list harmonization, and price-pack architecture across customers and channels.
• Design and stand up a performance-based trade structure that ties investment to measurable customer outcomes.
• Build and maintain pricing scenario models, including elasticity, gross-to-net waterfalls, and forecast impact, to inform pricing actions and approvals.
• Monitor pricing realization and surface risks and opportunities across the portfolio.
• Evaluate pricing strategies and quantify financial impact, margin implications, and expected return prior to execution.
• Lead the evolution of sales planning and trade management, sharpening process, governance, and the team's ability to plan, execute, and evaluate trade.
• Optimize use of the TPM tool to drive event-based planning, accruals, and ROI evaluation, ensuring it becomes the operating backbone for trade.
• Build promo ROI frameworks, spend guardrails, and post-event reporting that drive sharper trade decisions.
• Facilitate the full trade lifecycle in partnership with cross-functional teams: Strategy (how trade is built and prioritized), Sales (how trade is funded and deployed at the customer), and Accounting / AR / AP (how trade is accrued, cleared, and paid).
• Lead promo event performance reporting and post-event evaluation, surfacing insights that shape future trade plans and spend prioritization.
• Develop revenue growth recommendations grounded in pricing, elasticity, assortment, mix, and promotional performance analysis.
• Partner with Sales and Sales Strategy on customer tracking, monitoring, and promo calendar design.
• Lead customer-, channel-, and SKU-level profitability analysis to inform mix and investment decisions.
• Quantify the financial impact of commercial opportunities and present trade-offs clearly to senior stakeholders.
• Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes.
• Lead integrated RGM thinking across the brands within the portfolio, identifying where to harmonize approach and where to differentiate.
• Partner with FP&A on topline forecast scenarios, AOP/LRP planning, and trade-to-forecast translation.
• Partner with Marketing and Innovation Finance on innovation commercialization, price-pack decisions, and launch economics.
• Stay connected to broader FLO enterprise RGM direction, ensuring portfolio execution aligns with enterprise capability and governance standards.
• Build repeatable processes, decision tools, and reporting the team can manage and execute against.
• Establish KPI frameworks and governance routines (pricing committee, trade investment review) that shift the business toward profit, ROI, and contribution margin as primary success measures.
• Coach Sales and Finance partners on RGM principles and elevate analytical rigor across commercial conversations.

Director, Revenue Growth Management

Manager

• Own commercialization projects from concept through launch across varying scopes, timelines, and risk profiles, ensuring consistent accountability and delivery
• Build and manage integrated project plans in Microsoft Project; lead kickoffs to align scope, governance, and ways of working
• Lead large-scale network transformation initiatives, including manufacturing or warehouse transitions, ensuring continuity of supply, operational readiness, and minimal disruption to customers and stakeholders
• Orchestrate cross-functional execution across logistics, manufacturing, planning, and systems to successfully migrate operations, establish new capabilities, and stabilize performance post-transition
• Conduct feasibility and risk assessments across technical, supply, operational, packaging, and manufacturing dimensions, applying appropriate governance based on complexity
• Track milestones, dependencies, and critical path; proactively manage stakeholders to maintain momentum and deliverables
• Capture trade-offs, risks, and decision rationale to ensure alignment and timely resolution
• Prepare projects for stage-gate transitions, partnering with the project teams to structure inputs through a Desirability, Viability, and Feasibility (DVF) lens
• Lead launch readiness and execution; conduct post-launch reviews to capture insights and strengthen future delivery.
• Act as the integration point across R&D, Manufacturing, Supply Chain, Quality, Packaging, Procurement, Planning, Customer Logistics, Marketing, and Sales
• Align cross-functional teams around a single, integrated commercialization plan, ensuring coordinated inputs, decisions, and handoffs
• Maintain clear, real-time visibility on scope, timelines, risks, and next steps across stakeholders
• Translate complex cross-functional activity into actionable project artifacts (plans, trackers, risk logs, decision frameworks)
• Create clarity in ambiguous or fast-moving situations so teams can execute with confidence
• Ensure commercialization plans reflect true feasibility across product, packaging, manufacturing, supply, and systems readiness
• Apply working knowledge of how products are made (formulation, processing, packaging, plant capabilities) to strengthen planning and decision-making
• Harness cross-functional expertise across all workstreams, translating functional strengths into an integrated end-to-end project plan that drives readiness from development through launch
• Identify opportunities to accelerate timelines, simplify execution, and reduce risk across commercialization processes
• Apply post-launch learnings to improve stage-gate discipline, documentation quality, and cross-functional effectiveness
• Perform other duties as assigned

Project Commercialization Manager

Account Manager

• Lead execution of the Alternative / Away From Home Channels growth strategy, with primary ownership of Convenience and Drug and support for other emerging retail channels.
• Partner with the Sr. Director of Club & Alternative / Away From Home Channels to evolve and activate the long-term channel strategy, identifying new opportunities for growth, distribution expansion, and customer development.
• Manage key customer, broker, and distributor relationships across assigned channels and accounts.
• Assume ownership of existing Alternative Channel business transitioning into the BFY Business Unit and develop plans to accelerate growth and improve execution.
• Develop and execute customer business plans, including assortment recommendations, pricing and promotional strategies, distribution expansion, and new item launches.
• Build compelling, data-driven selling stories and business cases that influence customer decisions and support channel growth objectives.
• Own forecasting, account planning, trade management, and performance tracking across assigned customers and channels.
• Partner cross-functionally with Marketing, Finance, Operations, Innovation, and Category Management to support commercialization, customer execution, and channel expansion.
• Represent the voice of the customer internally while balancing channel needs, brand priorities, and long-term business objectives.
• Support management of broker and distributor relationships to ensure strong in-market execution and customer service.
• Monitor channel trends, shopper behavior, competitive activity, and emerging retail formats to identify opportunities that strengthen our long-term Alternative Channels strategy.
• Performs other projects as assigned.

National Account Manager, ALT Channels

Influencer Marketing

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.
• Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.
• Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.
• Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.
• Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.
• Define influencer KPIs and measurement frameworks, delivering regular performance reporting, actionable insights, and optimization recommendations tied to business outcomes.
• Manage influencer marketing budgets and investments, optimizing spend and maximizing return on investment against brand priorities.
• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (e.g., surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned.

Senior Manager, Social & Influencer Marketing

Financial Planning and Analysis

• Lead category and brand planning processes, including forecast development, annual operating plan, and long-range planning (LRP), ensuring assumptions, risks, and growth expectations are financially grounded and aligned to business objectives.
• Drive financial analysis that generates actionable insights on key business performance drivers (revenue, profitability, pricing, mix, marketing effectiveness, and innovation performance) to inform business decisions.
• Build and leverage financial models to evaluate growth opportunities, pricing actions, innovation launches, and resource allocation decisions, including sensitivity analysis tied to volume, margin, spend, and profitability assumptions.
• Challenge and validate business assumptions by partnering with cross-functional leaders to identify risks, gaps, and performance dependencies before decisions are finalized.
• Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes
• Drive financial discipline and performance management by strengthening planning rigor, accountability, forecast accuracy, and timely risk identification in a dynamic environment.
• Operate effectively within a fast-moving environment, balancing strategic thinking with hands-on execution and responsiveness to evolving business needs.
• Lead category and brand performance reviews, analyzing drivers of variances across revenue, gross margin, pricing, mix, promotional activity, and profitability versus forecast, plan, and prior year.
• Diagnose business performance trends and translate findings into actionable recommendations to improve profitability, strengthen brand performance, and address emerging risks.
• Evaluate pricing strategies, promotional plans, and growth initiatives to quantify financial impact, margin implications, and expected return prior to execution.
• Identify opportunities to optimize spend, improve resource allocation, and increase return across category, marketing, and growth initiatives.
• Develop reporting and business insights that help leadership teams identify performance gaps, understand underlying business drivers, and make informed operating decisions tied to growth and profitability objectives.
• Perform scenario analysis tied to category strategy, portfolio changes, and growth initiatives to support prioritization, resource allocation, and business planning decisions.
• Analyze marketing spend effectiveness to identify opportunities to improve return on investment, optimize allocation across initiatives, and increase efficiency of brand and promotional spending.
• Lead budgeting, forecasting, accrual management, and ongoing financial oversight of marketing spend across brands, campaigns, and growth initiatives.
• Lead financial evaluation of innovation initiatives, including business case development, pricing assumptions, launch forecasts, commercialization economics, and post-launch performance analysis.
• Assess innovation pipeline opportunities through financial modeling focused on volume expectations, margin contribution, launch investment requirements, and long-term profitability potential.
• Monitor innovation and growth initiative performance against financial assumptions, identify drivers of underperformance, and recommend actions needed to improve outcomes, mitigate risk, or adjust expectations.
• Partner with Marketing, Innovation, and R&D leadership to ensure growth initiatives are supported by sound financial assumptions, measurable performance expectations, and clear success metrics.
• Performs other projects as assigned

Director, Revenue Growth Management

Project Commercialization Manager

National Account Manager, ALT Channels

Senior Manager, Social & Influencer Marketing

Director, Marketing & Innovation Finance