Simple Mills

Influencer Marketing

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.
• Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.
• Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.
• Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.
• Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.
• Define influencer KPIs and measurement frameworks, delivering regular performance reporting, actionable insights, and optimization recommendations tied to business outcomes.
• Manage influencer marketing budgets and investments, optimizing spend and maximizing return on investment against brand priorities.
• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (e.g., surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned.

Senior Manager, Social & Influencer Marketing

Financial Planning and Analysis

• Lead category and brand planning processes, including forecast development, annual operating plan, and long-range planning (LRP), ensuring assumptions, risks, and growth expectations are financially grounded and aligned to business objectives.
• Drive financial analysis that generates actionable insights on key business performance drivers (revenue, profitability, pricing, mix, marketing effectiveness, and innovation performance) to inform business decisions.
• Build and leverage financial models to evaluate growth opportunities, pricing actions, innovation launches, and resource allocation decisions, including sensitivity analysis tied to volume, margin, spend, and profitability assumptions.
• Challenge and validate business assumptions by partnering with cross-functional leaders to identify risks, gaps, and performance dependencies before decisions are finalized.
• Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes
• Drive financial discipline and performance management by strengthening planning rigor, accountability, forecast accuracy, and timely risk identification in a dynamic environment.
• Operate effectively within a fast-moving environment, balancing strategic thinking with hands-on execution and responsiveness to evolving business needs.
• Lead category and brand performance reviews, analyzing drivers of variances across revenue, gross margin, pricing, mix, promotional activity, and profitability versus forecast, plan, and prior year.
• Diagnose business performance trends and translate findings into actionable recommendations to improve profitability, strengthen brand performance, and address emerging risks.
• Evaluate pricing strategies, promotional plans, and growth initiatives to quantify financial impact, margin implications, and expected return prior to execution.
• Identify opportunities to optimize spend, improve resource allocation, and increase return across category, marketing, and growth initiatives.
• Develop reporting and business insights that help leadership teams identify performance gaps, understand underlying business drivers, and make informed operating decisions tied to growth and profitability objectives.
• Perform scenario analysis tied to category strategy, portfolio changes, and growth initiatives to support prioritization, resource allocation, and business planning decisions.
• Analyze marketing spend effectiveness to identify opportunities to improve return on investment, optimize allocation across initiatives, and increase efficiency of brand and promotional spending.
• Lead budgeting, forecasting, accrual management, and ongoing financial oversight of marketing spend across brands, campaigns, and growth initiatives.
• Lead financial evaluation of innovation initiatives, including business case development, pricing assumptions, launch forecasts, commercialization economics, and post-launch performance analysis.
• Assess innovation pipeline opportunities through financial modeling focused on volume expectations, margin contribution, launch investment requirements, and long-term profitability potential.
• Monitor innovation and growth initiative performance against financial assumptions, identify drivers of underperformance, and recommend actions needed to improve outcomes, mitigate risk, or adjust expectations.
• Partner with Marketing, Innovation, and R&D leadership to ensure growth initiatives are supported by sound financial assumptions, measurable performance expectations, and clear success metrics.
• Performs other projects as assigned

Director, Marketing & Innovation Finance

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Manager, Commercial Finance

Manager

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead content development in partnership with agency, ensuring output is strategic, insight-driven, and aligned to platform best practices, with a balance of hands-on input and directional leadership.
• Guide development of monthly content calendars and production workflows, ensuring clarity in priorities, timelines, and deliverables (~40–50 assets/month).
• Contribute to creative direction, developing repeatable formats, series, and storytelling approaches that build engagement over time.
• Develop social-native creative ideas and content series in partnership with agency and influencers/creators that bring the Simple Mills brand and mission to life, translating complex topics (health, wellness, sustainability) into clear, engaging storytelling across formats.
• Ensure a consistent, authentic brand voice while identifying and activating relevant cultural moments, contributing to content that resonates and drives engagement.
• Define and track KPIs across platforms (e.g., engagement rate, reach, follower growth, video views, saves/shares), and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media and influencer teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (ie surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.