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About the role
Key responsibilities & impact- Responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms to drive lead generation, customer acquisition, and revenue growth.
- Monitor campaign performance, optimize budgets, conduct A/B testing, analyze key metrics, and collaborate with marketing and creative teams to maximize return on ad spend (ROAS) and achieve business objectives.
Requirements
What you’ll need- Experience as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role.
- Excellent verbal and written communication skills in English.
- Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms.
- Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
- Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools.
- Experience conducting A/B testing and optimizing campaigns based on performance data.
- Strong analytical, organizational, and problem-solving skills.
- Familiarity with conversion tracking, attribution models, and marketing funnels.
- Ability to manage multiple campaigns and priorities in a fast-paced remote environment.
- Experience with SEO, landing page optimization, or marketing automation platforms is a plus.
- Google Ads, Meta, or LinkedIn Advertising certifications are a plus.
Benefits
Comp & perks- Professional development opportunities