Silvur

Marketing & Member Engagement Manager – Medicare

Silvur

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $125,000 per year

About the role

  • You’ll serve as the lead on all Silvur Insurance acquisition and retention marketing efforts—owning the multi-channel marketing strategy, while also being responsible for campaign content, execution, optimization, and reporting, as well necessary coordination with the marketing teams at our credit union partners.
  • Manage strategy and calendar for multi-channel marketing campaigns across credit unions (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
  • Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
  • Align content and cadence with each credit union's internal marketing efforts
  • Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
  • Ensure all assets are Medicare-compliant and member-friendly
  • Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
  • Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
  • Deliver monthly insights and strategic recommendations based on performance data and partner feedback
  • Act as the primary liaison to credit union marketing leads
  • Customize outreach strategies for each partner’s preferred marketing channels
  • Support co-branded messaging and share Medicare best practices

Requirements

  • 5+ years of marketing experience, including cross-channel and performance marketing
  • A track record of planning and optimizing campaigns that drive measurable results
  • Strong project management skills—you can juggle multiple campaigns and stakeholders without missing deadlines
  • Excellent communication and collaboration skills—you enjoy working with partners and internal teams to align strategy
  • A data-driven mindset and comfort using metrics to inform decisions and outcomes
  • A knack for writing clear, compelling copy across formats (email, web, social, print)
  • Comfort working in a fast-paced, startup-like environment where you're empowered to test, learn, and iterate
  • Familiarity with CMS platforms, marketing automation tools, and campaign tracking systems (e.g. Hubspot)
  • An interest in financial services, Medicare/insurance, or marketing to older adults is a plus
Benefits
  • Employees receive a total compensation package including salary, options, health benefits (healthcare, vision, and dental), paid time off + holidays, and 401k with employer contribution.
  • You may choose the technology you need to help you excel in your role.
  • You will work in a flexible environment with an impact-driven, high-growth team that is changing the future of retirement healthcare.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel marketingcampaign content developmentperformance trackingmessage testingKPI trackingcampaign optimizationcopywritingdata analysisbudget managementmarketing strategy
Soft skills
project managementcommunicationcollaborationstrategic thinkingadaptabilityproblem-solvingtime managementcreativityattention to detailrelationship building