Marketing

• Build and oversee cross-channel marketing campaigns targeting all stages of the sales funnel
• Create and manage sales collateral and workflows that help sales convert leads and prospects
• Collaborate with the Sales team to discuss challenges and brainstorm possible marketing solutions
• Manage strategy and calendar for multi-channel marketing campaigns across credit union partners (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
• Oversee message testing, execution, and performance tracking, optimizing campaigns to improve conversion rates, engagement, and ROI
• Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more
• Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
• Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates
• Act as the primary liaison to credit union marketing leads regarding platform-specific efforts
• Customize outreach strategies for each partner’s preferred marketing channels

Marketing Manager – Member Engagement

Director, Marketing

Director, Demand, Faculty Marketing Programs

Marketing Manager, HCP Promo – TEPEZZA, Rare Disease

Marketing Specialist

Associate, B2C Marketing