SEO Marketing

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
• AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
• Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
• Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
• Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
• Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

SEO Manager

SEO, LLM Content Optimization Manager

JDE EnterpriseOne (E1) Technical Expert

Senior SEO Specialist

Search Engine Marketing Manager

Content Writer, SEO Strategist