Regional Sales Manager
Silver Oak
full-time
Posted on:
Location Type: Remote
Location: Arizona • Colorado • United States
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About the role
- Own and execute the territory sales strategy in partnership with sales leadership and distributor management.
- Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships.
- Work in the field an average of four days per week, independently and alongside distributor sales teams and managers.
- Collaborate closely with distributors to achieve volume, placement, and prestige goals.
- Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends).
- Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership.
- Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance.
- Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement.
- Support FSMs with territory coverage, execution, and administrative responsibilities.
- Facilitate regular communication and alignment between the sales team and internal partners.
- Organize and lead sales meetings, business reviews, and planning sessions.
- Forecast sales and expenses, manage budgets, and deliver quarterly sales goals.
- Analyze sales data, market conditions, and performance metrics to inform strategy and execution.
- Coordinate new item launches, national account initiatives, and trade marketing activations.
- Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams.
- Communicate consistently and promptly with leadership, distributors, and internal stakeholders.
- Ensure retail pricing consistency and optimal use of company resources.
Requirements
- Bachelor’s degree in business or related field, or equivalent experience.
- Minimum 3 years of relevant sales experience; wine industry experience strongly preferred.
- Proven success driving business development and increasing case volume.
- Strong existing relationships with key on- and off-premise accounts.
- Experience managing supplier–wholesaler relationships at sales and management levels.
- Excellent selling, presentation, and public speaking skills.
- Proficiency in MS Office (Excel, PowerPoint) and CRM systems; VIP/iDIG experience a plus.
- Strong analytical, organizational, and communication skills.
- Entrepreneurial mindset with sound judgment and decision-making ability.
- Must reside in the territory and be willing to travel daily within it.
- Valid driver’s license with a clean driving record.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales strategybusiness developmentsales forecastingdata analysisinventory managementbudget managementpricing managementprogrammingbrand educationtrade marketing
Soft Skills
communicationleadershiporganizational skillsanalytical skillspresentation skillspublic speakingcoachingrelationship buildingentrepreneurial mindsetdecision-making
Certifications
Bachelor’s degree