External Communications Lead

Silgan Dispensing

External Communications Lead developing integrated campaigns, media relations, and executive messaging for Silgan Dispensing Systems. Strengthening the reputation of a global manufacturer of dispensing solutions.

Posted 8/17/2026full-timeRichmond • Virginia • 🇺🇸 United StatesSenior💰 $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated communications strategies that align with business objectives, while effectively managing media relations and external communications. Proficient in storytelling, writing, and editing, with a strong focus on measuring communications impact and ROI.

Highest-signal resume keywords

Integrated Communications PlanningMedia RelationsStorytelling and WritingCrisis CommunicationsCommunications Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

External CommunicationsPublic RelationsCorporate CommunicationsMarketing CommunicationsCommunications KPIsMessaging DevelopmentCrisis Communications PlanningContent DevelopmentThought LeadershipReputation Management

Soft Skills

Strategic ThinkingCollaborationAdaptabilitySimplifying Complex TopicsEffective Communication

Tools & Technologies

Communications Measurement Tools

Industry Keywords

B2B EnvironmentsManufacturingEngineeringPublic Affairs

About the role

Key responsibilities & impact

Translate organizational priorities into clear, effective external communications plans and messaging
Develop and execute integrated communications campaigns supporting business objectives and strengthening the company’s image and reputation
Create and align messaging across media relations, events, digital channels, executive communications, and marketing collateral
Build and nurture media relationships, develop pitches and press materials, and support thought leadership, speaking opportunities, executive visibility, and media interviews
Support crisis and issues communications, including proactive risk monitoring and preparation of external crisis communications plans
Define and track communications KPIs and metrics, evaluate results, and recommend improvements
Oversee external communications vendor partnerships and associated budgets, focusing on high-quality deliverables and strong ROI
Partner with marketing, commercial, and leadership teams to develop content and strategic messaging
Help shape the reputation and visibility of Silgan Dispensing Systems

Requirements

What you’ll need

Bachelor’s degree in communications, journalism, English, public relations, or a related field
5–7 years of experience in external communications, public relations, public affairs, corporate communications, or marketing communications
Strong integrated communications planning and execution skills, with experience supporting business outcomes
Excellent storytelling, writing, and editing skills
Ability to simplify complex topics for varied audiences and channels
Strong media relations skills and experience developing company-wide messaging
Professional proficiency in English
Strategic, collaborative, and adaptable approach
Ability to work effectively across global teams and shifting priorities
Experience in manufacturing, engineering, or B2B environments preferred
Experience with thought leadership, reputation management, and leadership positioning preferred
Knowledge of public relations and communications measurement tools preferred

Benefits

Comp & perks

Hybrid work arrangement with 3 days in the office and 2 days working from home
Domestic and international travel opportunities expected at 15% to 30%
Opportunity to make a direct impact within a global manufacturing organization
Work closely with senior leaders and cross-functional partners
Inclusive environment
Equal Employment Opportunity
Drug-free workplace