About the role
- Define and drive Silae's narrative strategy, ensuring its operational implementation across all communication and marketing channels.
- Develop the overall content strategy aligned with brand awareness, influence, and lead generation objectives.
- Define editorial guidelines for each audience (end clients, prospects, partners, institutional stakeholders).
- Ensure message consistency across all channels (website, social media, sales collateral, opinion pieces, white papers, etc.).
- Oversee production of marketing and corporate content: articles, interviews, videos, infographics, newsletters, etc.
- Identify the most suitable formats and channels based on objectives and audiences.
- Manage a network of external providers (copywriters, journalists, creative agencies): briefing, follow-up, approval.
- Report directly to the Director of Corporate Communications and Public Affairs.
- Work closely with Marketing and Communications teams.
Requirements
- Proven experience (minimum 8–10 years) in payroll/HR sector, ideally at a software vendor or specialized agency.
- Agency experience highly valued (ability to manage multiple projects, client-oriented, responsive).
- Strong understanding of B2B dynamics and SaaS best practices.
- Established network of editorial providers (copywriters, journalists, creatives).
- Excellent writing and editorial skills.
- Ability to work cross-functionally and lead projects with multiple stakeholders.
- Compensation package: Salary + Profit-sharing
- Meal vouchers (Sodexo card: €9/day)
- Comprehensive health insurance (Alan)
- Remote-friendly
- 6.5 to 8 additional RTT days on top of 5 weeks of paid vacation
- Active Works Council: Leeto platform, Gymlib access to 8,000 gyms and over 300 wellness activities...
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyeditorial guidelinesmessage consistencymarketing content productionlead generationB2B dynamicsSaaS best practicesproject managementcopywritingcontent formats
Soft skills
client-orientedresponsivecross-functional collaborationleadershipcommunicationorganizational skillsnetwork managementteamworkstrategic thinkingcreativity