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About the role
Key responsibilities & impact- Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
- Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
- Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud.
- Act as a player-coach, setting direction while remaining hands-on in execution
- Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
- Build structured programs that turn customers into advocates, references, and growth drivers for the business
- Manage vendors, budgets, logistics, and timelines end-to-end
- Define and own success metrics across pipeline influence, engagement, and ROI
Requirements
What you’ll need- 6+ years of experience in events, field marketing, or customer marketing, preferably in B2B SaaS or ecommerce
- Proven experience leading trade shows, executive events, and high-impact customer or ABM experiences
- Experience managing and mentoring team members while maintaining a strong balance of strategic thinking and hands-on execution.
- Experience working cross-functionally across GTM teams to drive pipeline and customer outcomes
- Background in partnership-driven programs or co-marketing initiatives is highly preferred
- Strong project management, organizational, and stakeholder management skills
- Comfortable traveling about 20% of the time
Benefits
Comp & perks- Discretionary Time Off Policy (Unlimited!)
- 401K Match
- Stock Options
- Annual Performance Bonus or Commissions
- Paid Parental Leave (12 weeks)
- On-Demand Therapy for all employees & their dependents
- Dedicated learning budget through Learnerbly
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account (FSA)
- Short Term and Long Term Disability Insurance
- Life Insurance
- Company Social Events
- Signifyd Swag
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingpipeline growthevent managementABM experiencesproject managementbudget managementsuccess metricsstakeholder managementvendor management
Soft Skills
strategic thinkinghands-on executionmentoringorganizational skillsrelationship building
