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Senior Marketing Specialist
Signet JewelersIntegrated Marketing Sr. Specialist managing end-to-end digital campaigns for global jewelry retailer Zales and Banter.
About the role
Key responsibilities & impact- Owns the end-to-end lifecycle of digital campaigns across owned and paid channels, from brief through launch and optimization.
- Drives alignment across internal teams to deliver campaigns that are on-strategy, on-time, and accountable to the Zales and Banter marketing calendars.
- Leads the development of campaign briefs from strategic inputs, translating business objectives and brand direction into clear, actionable creative briefs.
- Owns the QA process across all creative rounds, ensuring assets meet brand, legal, and technical requirements before launch.
- Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
- Builds and maintains campaign project plans reflecting realistic timelines, resource constraints, and approval sequences across a complex calendar.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years of experience in integrated marketing, brand marketing, digital project management, agency team or related field.
- Experience with retail, QSR, or consumer brands is preferred.
- Agency background a plus.
- Experience supporting cross-channel campaigns across digital and owned channels.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent communication and interpersonal skills for cross-functional collaboration.
- A results-driven mindset with a passion for digital marketing and campaign optimization.
Benefits
Comp & perks- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign ManagementCreative Brief DevelopmentQuality AssuranceDigital MarketingProject Planning
Soft Skills
CommunicationInterpersonal SkillsOrganizational SkillsResults-Driven Mindset