Analyst

• Own the measurement and reporting of customer outreach efforts to determine the success of email and SMS campaigns
• Lead deep dive customer behavior analyses to identify ways to enhance customer experiences and to identify new opportunities for activation
• Translate business requirements into clear, accessible reports that enable teams to monitor and evaluate campaign performance
• Work cross-functionally with teams such as CRM and CDP to align on data integrity, reporting requirements and defined metrics to ensure business needs are prioritized and met
• Develop a deep understanding of business objectives and campaign strategies to validate end-to-end date accuracy – from initial business requirements to campaign execution in the CDP, to outcome tracking in Customer Journey Analytics and the Enterprise Data Lake
• Utilize Adobe Customer Journey Analytics (CJA) and the Enterprise Datalake (EDL) to gather, monitor and track insights
• Report on and measure various email marketing campaigns including CRM, personalized segments, and SMS efforts
• Leverage omni-channel customer behavior to generate insights that improve the customer experience and drive new opportunities for engagement and activation

Analyst, Customer Journey, Analytics and Insights

SIOP Analyst

Compensation Analyst

Payments and Reconciliation Analyst