Senior Marketing Activation, Data Lead

Signet Jewelers

Senior Marketing Activation & Data Lead driving customer activation strategies within Adobe platforms at Signet Jewelers. Leading end-to-end campaign execution with a focus on data reliability and actionable insights.

Posted 6/9/2026full-timeDallas • Ohio, Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own and lead end-to-end execution of customer activation strategies, from requirements intake through deployment, QA, and post-launch validation.
Design, build, and maintain end-to-end journey-based campaigns, including audience segmentation, triggers, decisioning, and orchestration.
Translate marketing requirements into practical activation solutions within AEP and AJO
Establish and enforce best practices for activation design, journey configuration, and execution standards.
Partner with Analytics and business stakeholders to ensure campaigns deliver measurable outcomes
Identify optimization opportunities to improve campaign performance, scalability, and operational efficiency.
Provide day-to-day leadership, prioritization, and oversight for activation work across the team
Support and maintain data pipelines and datasets within AEP/RTCDP to enable activation use cases
Work with XDM schemas, audiences, and profiles to ensure data is structured and usable for segmentation and personalization
Troubleshoot data quality, audience qualification, and activation issues
Ensure adherence to data governance, consent, and privacy standards

Requirements

What you’ll need

6–8 years of experience in marketing technology, lifecycle marketing technology, or CDP-driven campaign execution
Proven hands-on experience with Adobe Experience Platform, Adobe Real-Time CDP, and Adobe Journey Optimizer
Demonstrated experience building and managing journey-based campaigns and multi‑step activation flows
Strong working knowledge of audience segmentation, profiles, identities, journey orchestration, and multichannel activation workflows
Working knowledge of AEP data concepts, including schemas, datasets, and identities
Solid technical familiarity with SQL (or similar querying tools) and cloud data environments
Leadership experience managing or leading a team responsible for activation or journey execution, including review, coaching, and prioritization
Experience integrating RT‑CDP with ESPs or other marketing automation platforms
Background in lifecycle, retention, or personalization programs at enterprise scale
Ability to leverage AI‑assisted insights, decisioning, or automation features to identify opportunities for improved efficiency, scale, and campaign effectiveness
Strong analytical and problem‑solving skills related to customer data and activation logic
Excellent written and verbal communication skills, with the ability to align technical execution to business outcomes.

Benefits

Comp & perks

Competitive healthcare, dental & vision insurance
401(k) matching after one year of employment
Generous time off + company holidays
Merchandise discount
Learning & Development programs
Much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Adobe Experience PlatformAdobe Real-Time CDPAdobe Journey OptimizerSQLaudience segmentationjourney orchestrationmultichannel activation workflowsdata governancedata quality troubleshootingactivation solutions

Soft Skills

leadershipanalytical skillsproblem-solving skillscommunication skillsprioritizationcoachingcollaborationoversightoptimizationstrategic thinking