Senior Manager, eCommerce Experience, Content

Signet Jewelers

Sr Manager driving eCommerce conversion and customer experience improvement at Signet Jewelers. Leading digital site experiences and collaboration with cross-functional teams to optimize customer engagement and revenue.

Posted 4/24/2026full-timeIrving • Texas • 🇺🇸 United StatesSenior💰 $90,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the end-to-end digital site experience across Kay and Kay Outlet, ensuring a cohesive, customer-centric journey that drives engagement, conversion, and revenue
Own the execution of onsite brand strategy, ensuring the site experience consistently reflects brand positioning and aligns with overall business priorities and strategic direction
Define and execute a data-driven optimization roadmap to improve engagement, conversion, and revenue
Optimize core experiences including navigation, PLP, PDP, landing pages and internal search ensuring alignment to customer intent and business goals
Identify friction points across the customer journey and implement solutions that improve performance at scale
Partner with Marketing to ensure traffic intent aligns with landing page and onsite experience
Collaborate with Product and Engineering to define and prioritize high-impact enhancements that improve conversion
Oversee content strategy to ensure it supports both SEO growth and conversion performance, with clear measurement of impact
Partner with the SEO agency and internal SEO team to prioritize, operationalize, and QA SEO recommendations, balancing organic growth with onsite conversion performance
Guide internal linking and content structure to improve discoverability, engagement, and revenue contribution
Lead and develop a team (manager + 2 specialists), ensuring clear priorities, accountability, and high-quality execution
Foster a culture of data-driven decision-making, continuous testing, and performance accountability
Improve team processes to increase speed, quality, and scalability of execution. Leverage tools such as Adobe Analytics & Content Square to uncover opportunities and monitor performance across the customer journey
Track, and report on KPIs related to conversion, engagement, revenue and customer behavior
Partner with analytics teams to develop dashboards and reporting that drive actionable insights and decision-making
Translate insights into clear action plans and prioritization of initiatives.
Lead and align the A/B testing roadmap, ensuring prioritization is driven by revenue impact and customer experience improvements
Develop test hypotheses based on data, customer behavior, and business needs, and ensure learnings are scaled
Monitor industry trends and competitor experiences to identify opportunities and bring forward innovative ideas to improve performance.

Requirements

What you’ll need

Bachelor’s degree in marketing, business/Ecommerce, merchandising, analytics
5+ years of eCommerce/Digital experience
Proven track record of driving conversion and revenue growth through site optimizations
Strong analytical skills with experience using Adobe or Google analytics
Ability to translate data into actionable insights and business impact
Experience working cross-functionally with Merchandising, Marketing/Creative and Product/IT teams
Experience with tools like Jira, Excel, Site CMS, Hybris, Figma, Content Square

Benefits

Comp & perks

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

eCommercedigital optimizationA/B testingSEOdata analysisconversion rate optimizationcustomer journey mappingcontent strategyanalyticssite experience design

Soft Skills

leadershipcollaborationdata-driven decision-makingcommunicationproblem-solvingaccountabilitystrategic thinkingteam developmentprioritizationinnovation