Marketing Specialist

Signet Jewelers

Marketing Specialist developing and executing marketing strategies for Kay brand, collaborating with cross-functional teams for cohesive brand experiences. Role supports marketing objectives through creative campaign execution.

Posted 4/24/2026full-timeAkron • Ohio, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $63,000 - $86,000 per yearWebsite

About the role

Key responsibilities & impact

Supports development of integrated marketing strategies for the Kay brand, collections, and seasonal campaigns
Partners with Sr Marketing Managers & Merchandising to understand product priorities and translate them into clear strategic direction
Converts high‑level strategies into actionable messaging frameworks, promotional approaches, creative briefs, and product storytelling that reinforce brand positioning to help guide and brief both the IAT and IIMT
Partners with Sr. Marketing Managers to translate the brand and campaign strategy into actionable creative direction
Supports the development and delivery of campaign briefs for the creative agency, ensuring product priorities, objectives, insights, and messaging are clearly defined
Collaborates closely with the agency throughout creative development and production to ensure concepts, assets, and deliverables align with strategy, meet campaign goals, and maintain brand consistency
Oversees end‑to‑end execution of brand and campaign programs, managing timelines, budgets, deliverables, and performance tracking
Support the Integrated Marketing Team on leading cross‑functional teams across digital marketing, paid media, email, ecommerce, retail experience, social, promotions, and print to bring campaigns to market
Ensures all assets and activations are delivered accurately, on time, and in alignment with the approved brand and campaign strategy
Collaborates with Merchandising, Product Development, Legal and Creative teams to develop positioning and go‑to‑market strategies for new or refreshed Kay brands and collections
Contributes to naming, storytelling, messaging, and launch strategy
Partners with Marketing Analytics and Marketing Research to analyze campaign and program performance
Leverages consumer insights, competitive analysis, and market trends to identify opportunities to optimize campaign performance and drive brand growth
Works with Operations, Analytics, and external partners/vendors to track and report on marketing KPIs
Supports development of post‑campaign reporting to summarize learnings, insights, and recommendations
Collaborates with agencies and internal teams to drive continual performance improvement and effective spend

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business Communications, Advertising, and Digital media or equivalent experience
2+ years of progressively responsible marketing experience such as campaign execution (digital or traditional), content creation or coordination, social media management, email marketing, market research or customer segmentation, event or product marketing support
Experience with digital marketing platforms/email tools (e.g., HubSpot, Mailchimp, Marketo) and social media management tools
Knowledge of content management systems (CMS)
Basic SEO/SEM knowledge
Google Analytics or similar reporting tools
CRM experience (Salesforce often preferred)
Comfortable working with dashboards and reports along with the ability to interpret campaign metrics, track KPIs, optimize tactics based on performance.

Benefits

Comp & perks

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign executioncontent creationsocial media managementemail marketingmarket researchcustomer segmentationevent marketingSEOSEMperformance tracking

Soft Skills

collaborationcommunicationstrategic thinkingproject managementanalytical skillscreativityproblem-solvingtime managementleadershipadaptability