CRM Campaign Manager

Signet Jewelers

. Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth.

Posted 4/21/2026full-timeAkron • Ohio, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel
Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails
Own CRM governance as it relates to pop-ups and email and SMS best practices
Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy
Monitor competitive CRM communications and share insights across Signet brands

Requirements

What you’ll need

A bachelor's or master's degree in marketing, business, or a related field
Minimum of 3 years of relevant experience in email planning and execution
Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
Familiarity with email builds, deliverability best practices, and troubleshooting techniques
Experience with audience segmentation and personalization
Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
Experience working with marketing automation workflows to deliver timely, personalized messages
Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
Experience working cross-functionally and with agencies to execute marketing campaigns
Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
A detail-oriented approach to work with a focus on accuracy and quality
Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns
Proven ability to troubleshoot and resolve issues related to marketing campaign configuration, QA, and deployment
Experience with A/B testing and other testing methodologies to optimize campaign performance
Knowledge of HTML/CSS is a plus

Benefits

Comp & perks

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email planningSMS executionaudience segmentationpersonalizationmarketing automation workflowsA/B testingHTMLCSScampaign performance analysistroubleshooting techniques

Soft Skills

project managementcommunicationcollaborationdetail-orientedanalytical skillsability to meet deadlinescross-functional teamworkfeedback provisionstorytellingcreative brief development