
Product Manager, Activation
Signet Jewelers
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $105,500 - $147,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Review, optimize, and manage multi-channel journeys (email, SMS, push, in-app)
- Provide guidance on design, customization and optimization of real-time triggers, custom action nodes for customer orchestration
- Integrate RT-CDP audiences into journey workflows passed to SMS/email service providers
- Own day-to-day management and optimization customer journey activation and delivery planform and suite of products
- Oversee email campaign execution, lifecycle programs, and triggered communications
- Partner with CRM teams to monitor sender reputation, inbox placement, and performance health
- Manage CDP and ESP configuration, data feeds, and integrations with upstream and downstream systems
- Support CDP/SMS/ESP implementations, migrations, upgrades, and platform enhancements
- Define solution and technical architecture for cross-channel and SMS/email-specific use cases
- Lead marketing activation teams to deliver email campaigns, customer journeys, and cross-channel use cases
Requirements
- 5+ years experience managing end-to-end activation and delivery models for large-scale implementations
- 5+ years in QA/QE testing for segmentation, integrations and implementations of customer activations and delivery
- 5+ years experience in large scale implementations requiring seasonality, throttling, and customization at micro segmentation levels
- 5+ years experience with SMS/ESP service providers
- 5+ years in SQL, query-based testing
- 3+ years JIRA and Confluence systems
- Proven experience in complex behavioral trigger journey design within a customer data platform, cross-channel campaign execution, and large-scale SMS/Email programs
- Experience with RT-CDP audience segmentation and activation, testing and attributes
- Experience supporting ESP migrations, platform governance, and operational models
- Strong troubleshooting and optimization skills to improve campaign performance and customer journeys using data insights
- Experience in using preset or refined SQL queries for segmentation testing
- Ability to lead delivery teams and function as a functional owner for CDP Activation and Delivery capabilities.
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLQA/QE testingcustomer journey designcross-channel campaign executionSMS/ESP service providersRT-CDP audience segmentationdata insightstriggered communicationscustom action nodesmulti-channel journeys
Soft skills
troubleshootingoptimizationleadershipguidancecollaboration