Signature Aviation

Senior Digital & Marketing Analyst

Signature Aviation

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

BigQueryCloudSQL

About the role

  • The Senior Digital & Marketing Analyst is responsible for measuring, optimizing, and analyzing marketing and digital initiatives across channels to drive measurable business outcomes.
  • This role owns digital performance reporting, with a strong emphasis on analyzing individual user behaviors on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth.
  • The analyst will build robust data pipelines in BigQuery, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance.
  • This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements.
  • This role maximizes the return on digital and marketing investments by delivering precise performance insights, enabling personalized user experiences based on website usage, and driving targeted execution.
  • The Senior Digital & Marketing Analyst directly contributes to enhanced customer engagement, loyalty, retention, and revenue growth through bridging advanced analytics with strategic personalization.

Requirements

  • Bachelor’s degree in Marketing, Business Analytics, Digital Media, or a related field.
  • 4–6 years of experience in digital marketing, web analytics, and user behavior analysis.
  • Advanced proficiency in SQL for querying, data manipulation, and optimization; hands-on experience with BigQuery, Databricks, or similar cloud data warehouses for building and managing large-scale datasets.
  • Experience with CRM systems and data architectures (Microsoft Dynamics preferred), including integration for personalized marketing.
  • Strong analytical skills with the ability to manipulate, interpret, and derive insights from large datasets, including individual user-level data.
  • Proficiency in digital marketing metrics, ROI analysis, and tools for web analytics (e.g., Google Analytics, Adobe Analytics), visualization (e.g., Power BI, Looker Studio), and personalization (e.g., marketing automation platforms like HubSpot or Marketo).
  • Knowledge of data privacy laws and best practices for handling sensitive user data.
  • Excellent communication skills, with the ability to translate complex data into actionable, business-oriented insights for non-technical stakeholders.
  • Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment.
  • Collaborative mindset with proven ability to work effectively across marketing, sales, IT, and data teams; experience in fostering inclusive, diverse marketing strategies is a plus.
Benefits
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Hard Skills & Tools
SQLBigQueryDatabricksweb analyticsdata manipulationdata visualizationdigital marketing metricsROI analysisuser behavior analysisdata privacy laws
Soft Skills
analytical skillscommunication skillsdetail-orientedorganizational skillscollaborative mindsetability to manage multiple projectstranslating complex datafostering inclusive strategiescustomer engagementstrategic personalization