VP Marketing

Signals

VP of Marketing at Signal AI leading growth strategies and demand generation for a B2B SaaS platform. Overseeing marketing efforts to align with commercial objectives and revenue growth.

Posted 7/8/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Define and execute Signal AI's global marketing strategy aligned to business objectives.
Build an integrated marketing organisation that connects brand, campaigns, product marketing, field marketing and content into a single commercial strategy.
Establish marketing planning, prioritisation and operating rhythms across the business.
Partner closely with Revenue Leadership to ensure marketing is accountable for pipeline generation and revenue outcomes.
Lead, coach and develop high-performing marketing leaders.
Own Signal AI's demand generation strategy across the entire customer journey.
Design scalable, multi-channel programmes that generate qualified pipeline across enterprise accounts.
Develop Account-Based Marketing (ABM) strategies alongside Sales to engage strategic customers.
Build sophisticated lifecycle marketing programmes that improve conversion across every funnel stage.
Optimise digital acquisition, paid media, organic growth, email marketing, partnerships and outbound support.
Create measurement frameworks that continually improve campaign performance and marketing ROI.
Establish clear marketing KPIs focused on pipeline contribution, revenue influence, customer acquisition efficiency and return on investment.
Use data, experimentation and customer insights to optimise performance.
Work closely with Revenue Operations to improve lead management, attribution, forecasting and reporting.
Ensure marketing investment is directed towards the highest-impact growth initiatives.
Partner with Product Marketing to strengthen positioning and go-to-market execution.
Collaborate with Content Marketing to develop campaigns that educate buyers and accelerate demand.
Work with Field Marketing to deliver integrated regional and industry programmes.
Support Customer Success with expansion and customer advocacy initiatives.
Partner with Talent Acquisition and People teams on employer brand where appropriate.

Requirements

What you’ll need

Significant experience leading B2B SaaS marketing organisations, ideally within enterprise software or AI.
Proven success building demand generation engines that consistently deliver pipeline and revenue growth.
Deep understanding of modern B2B buying journeys and enterprise sales cycles.
Strong experience with Account-Based Marketing (ABM), integrated campaign planning and lifecycle marketing.
Experience partnering directly with Sales leadership to achieve shared commercial goals.
Excellent understanding of marketing analytics, attribution, forecasting and performance optimisation.
Experience managing senior marketing leaders and scaling high-performing teams.
Strong executive presence with the ability to influence across the organisation.

Benefits

Comp & perks

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Hard Skills & Tools

Demand GenerationLifecycle MarketingCampaign Performance MeasurementMarketing KPIs EstablishmentDigital AcquisitionEmail MarketingAttributionForecastingRevenue Growth StrategiesCustomer Journey Optimization

Soft Skills

Executive PresenceInfluencing SkillsCoaching and DevelopmentCollaborationStrategic Thinking