Demand Generation Manager – VC Backed Startups

SignalFire

Demand generation manager building multi-channel campaigns for SignalFire’s VC-backed startups. Driving pipeline, revenue, and customer acquisition through performance marketing, ABM, email, and analytics.

Posted 8/5/2026full-timeCalifornia • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategies, performance marketing, and multi-channel campaign execution, with a strong analytical mindset to track and optimize marketing efforts. Proficient in using marketing automation tools and analytics platforms to drive pipeline and revenue growth in a B2B SaaS environment.

Highest-signal resume keywords

Demand GenerationPerformance MarketingMarketing AutomationA/B TestingB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance TrackingConversion Rate OptimizationMulti-Channel CampaignsLead Scoring SystemsDigital Campaigns

Soft Skills

Analytical MindsetCross-Functional CollaborationStrategic Thinking

Tools & Technologies

HubSpotMarketoPardotGoogle AnalyticsLookerTableau

Industry Keywords

B2BSaaSSEOSEMEmail Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and execute demand generation strategies across paid, owned, and earned channels
Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline
Own and optimize performance marketing, ABM, email nurture, and content syndication programs
Partner with sales and product marketing to align campaign strategies with GTM priorities
Manage marketing automation and lead scoring systems
Track and report on campaign performance, pipeline contribution, and ROI
Conduct A/B testing and conversion rate optimization across landing pages and campaign assets
Scale inbound and outbound efforts to drive customer acquisition
Submit an application to join SignalFire’s Talent Ecosystem
Collaborate with SignalFire and portfolio-company leaders when matched to opportunities

Requirements

What you’ll need

3+ years of experience in demand generation or growth marketing at a B2B SaaS company
Proven track record of driving pipeline and revenue through digital campaigns
Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing
Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
Strong analytical mindset and experience using Google Analytics, Looker, or Tableau
Experience working cross-functionally with sales, product, and design
Expertise in building multi-channel campaigns that generate pipeline and revenue
Ability to own strategy and execution at fast-paced startups
LinkedIn URL required
Resume/CV required; PDF format preferred
Current or preferred working location required

Benefits

Comp & perks

Access to exclusive early-stage opportunities through SignalFire’s portfolio companies
Profile shared with SignalFire portfolio companies
Profile kept on file for future marketing roles
Potential direct outreach from SignalFire talent partners or portfolio-company leaders