Demand Generation Manager – VC Backed Startups

SignalFire

Demand generation manager joining SignalFire’s talent network for VC-backed startups. Building pipeline through multi-channel campaigns, performance marketing, automation, and growth programs.

Posted 8/5/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing demand generation strategies, optimizing performance marketing, and managing marketing automation systems. Proven ability to drive pipeline and revenue through multi-channel campaigns in a B2B SaaS environment.

Highest-signal resume keywords

Demand GenerationPerformance MarketingMarketing AutomationA/B TestingB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital CampaignsPipeline ContributionConversion Rate OptimizationMulti-Channel CampaignsLead Scoring

Soft Skills

Analytical MindsetCross-Functional Collaboration

Tools & Technologies

HubSpotMarketoPardotGoogle AnalyticsLookerTableau

Industry Keywords

ABMSEOSEMPaid SocialEmail Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and execute demand generation strategies across paid, owned, and earned channels
Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline
Own and optimize performance marketing, ABM, email nurture, and content syndication programs
Partner with sales and product marketing to align campaign strategies with GTM priorities
Manage marketing automation and lead scoring systems
Track and report on campaign performance, pipeline contribution, and ROI
Conduct A/B testing and conversion rate optimization across landing pages and campaign assets
Scale inbound and outbound efforts to drive customer acquisition
Submit an application to join SignalFire’s Talent Ecosystem
Review applications on an ongoing basis to identify strong candidates
Contact candidates directly when there is a match with SignalFire or one of its portfolio companies
Keep candidate profiles on file for future marketing roles when there is no immediate match

Requirements

What you’ll need

3+ years of experience in demand generation or growth marketing at a B2B SaaS company
Proven track record of driving pipeline and revenue through digital campaigns
Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing
Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
Strong analytical mindset and experience using Google Analytics, Looker, or Tableau
Experience working cross-functionally with sales, product, and design
Experience building multi-channel campaigns that generate pipeline and revenue
Ability to own strategy and execution at fast-paced startups
Bonus: Experience with ABM, intent data, or PLG-style funnels
Required application materials: full name, email, LinkedIn URL, and resume/CV

Benefits

Comp & perks

Opportunity visibility into exclusive early-stage opportunities
Profile shared with SignalFire portfolio companies
Profile kept on file for future marketing roles if there is no immediate match