Demand Generation Manager – VC Backed Startups

SignalFire

SignalFire connects demand-generation leaders with VC-backed startups across AI, fintech, healthtech, cybersecurity, and enterprise SaaS. Building multi-channel campaigns, optimizing acquisition programs, and driving pipeline and revenue for portfolio companies.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies, optimizing performance marketing, and managing marketing automation systems to drive customer acquisition and revenue growth in a B2B SaaS environment.

Highest-signal resume keywords

Demand GenerationPerformance MarketingMarketing AutomationA/B TestingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital CampaignsPipeline GenerationSEOSEMEmail MarketingMulti-Channel CampaignsLead ScoringConversion Rate OptimizationAnalyticsABM

Soft Skills

Analytical MindsetStrategic Thinking

Tools & Technologies

HubSpotMarketoPardotGoogle AnalyticsLookerTableau

Industry Keywords

B2B SaaSCustomer AcquisitionGTM StrategiesContent SyndicationIntent Data

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and execute demand generation strategies across paid, owned, and earned channels
Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline
Own and optimize performance marketing, ABM, email nurture, and content syndication programs
Partner with sales and product marketing to align campaign strategies with GTM priorities
Manage marketing automation and lead scoring systems
Track and report on campaign performance, pipeline contribution, and ROI
Conduct A/B testing and conversion rate optimization across landing pages and campaign assets
Scale inbound and outbound efforts to drive customer acquisition
Submit an application to join SignalFire’s Talent Ecosystem
Maintain profile consideration for future roles across SignalFire’s portfolio companies

Requirements

What you’ll need

3+ years of experience in demand generation or growth marketing at a B2B SaaS company
Proven track record of driving pipeline and revenue through digital campaigns
Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing
Experience with marketing automation platforms such as HubSpot, Marketo, and Pardot
Strong analytical mindset and experience using Google Analytics, Looker, or Tableau
Experience working cross-functionally with sales, product, and design
Expertise in building multi-channel campaigns that generate pipeline and revenue
Ability to own strategy and execution at fast-paced startups
Experience with ABM, intent data, or PLG-style funnels is a bonus
Required application materials include full name, email, LinkedIn URL, and resume/CV

Benefits

Comp & perks

Access to exclusive early-stage opportunities through SignalFire’s portfolio companies
Profile visibility to 200+ VC-backed portfolio companies
Potential matching with future marketing roles
Opportunity to receive direct outreach from SignalFire talent partners or portfolio-company leaders