Product Marketing Manager – VC Backed Startups

SignalFire

Product marketing talent network connecting PMMs with SignalFire’s VC-backed startups. Developing positioning, GTM strategies, launches, enablement, and competitive insights.

Posted 8/5/2026full-timeCalifornia • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on go-to-market strategies, competitive differentiation, and customer engagement metrics. Proven ability to collaborate cross-functionally and develop compelling messaging and enablement materials.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Research and Competitive AnalysisSales Enablement Material CreationData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCompetitive DifferentiationContent StrategyPricing and PackagingCustomer Engagement MetricsProduct Adoption TrackingCampaign Performance AnalysisVoice of the Customer (VoC) ProgramsB2B SaaS Experience

Soft Skills

CollaborationCommunicationStrategic Thinking

Industry Keywords

SaaSAIFintechCybersecurityDeveloper Tools

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define product positioning, messaging, and competitive differentiation
Develop and execute go-to-market strategies for product launches
Partner with sales to create enablement materials, playbooks, and competitive battlecards
Conduct market research, customer insights, and competitive analysis
Drive content strategy, including case studies, whitepapers, and thought leadership
Own pricing, packaging, and value proposition development
Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams
Track and measure product adoption, pipeline impact, and customer engagement metrics
Join SignalFire’s Talent Network so the profile can be shared with VC-backed portfolio companies
Submit an application and be considered for potential product marketing opportunities across SignalFire’s portfolio

Requirements

What you’ll need

3+ years of experience in product marketing, preferably at a B2B SaaS company
Experience leading go-to-market strategies and product launches
Strong ability to craft compelling messaging and positioning
Experience working with sales teams to develop enablement materials
Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs
Data-driven mindset with experience tracking adoption, churn, and campaign performance
Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus

Benefits

Comp & perks

Profile visibility with SignalFire’s portfolio companies
Access to exclusive early-stage opportunities that may not be publicly listed
Potential direct outreach from SignalFire talent partners or startup leaders
Profile retained for future marketing roles in SignalFire’s portfolio
Opportunity to receive newsletters, insights, or invitations to community events if communications consent is provided
Ability to request updating or removing personal information from SignalFire records