Product Marketing Manager – VC-Backed Startups

SignalFire

Product marketing talent network connecting PMMs with SignalFire’s VC-backed startups. Supporting positioning, GTM strategy, launches, sales enablement, and market research.

Posted 8/5/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on go-to-market strategies, competitive differentiation, and customer engagement metrics. Proven ability to collaborate across teams and develop compelling messaging and enablement materials.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Research and Competitive AnalysisData-Driven MindsetSaaS Industry Familiarity

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging DevelopmentCompetitive DifferentiationContent StrategyPricing and PackagingCustomer Engagement MetricsEnablement Materials CreationCampaign Performance TrackingVoice of the Customer ProgramsProduct Launch Experience

Soft Skills

CollaborationCommunicationStrategic ThinkingCreativityAnalytical Skills

Industry Keywords

B2B SaaSAIFintechCybersecurityDeveloper Tools

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define product positioning, messaging, and competitive differentiation
Develop and execute go-to-market strategies for product launches
Partner with sales to create enablement materials, playbooks, and competitive battlecards
Conduct market research, customer insights, and competitive analysis
Drive content strategy, including case studies, whitepapers, and thought leadership
Own pricing, packaging, and value proposition development
Collaborate with product, sales, demand generation, and growth marketing teams
Track and measure product adoption, pipeline impact, and customer engagement metrics
Submit an application to join SignalFire’s Talent Ecosystem
Engage with SignalFire talent partners or portfolio-company leaders if there is a match

Requirements

What you’ll need

3+ years of experience in product marketing, preferably at a B2B SaaS company
Experience leading go-to-market strategies and product launches
Strong ability to craft compelling messaging and positioning
Experience working with sales teams to develop enablement materials
Familiarity with market research, competitive analysis, and voice of the customer programs
Data-driven mindset with experience tracking adoption, churn, and campaign performance
Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus
LinkedIn URL required for application
Resume/CV required; PDF format preferred
Current or preferred working location required in the application

Benefits

Comp & perks

Profile shared with SignalFire’s portfolio companies for visibility into exclusive early-stage opportunities
Profile kept on file for future marketing roles in the portfolio
Potential access to full-time, fractional/interim, or advisory opportunities, depending on candidate interest