Head of Content

SiGMA World

Head of Content at SiGMA Play driving content strategy across digital channels. Leading content team to enhance user experience and engagement in online gaming.

Posted 5/5/2026full-timeBelgrade • 🇷🇸 SerbiaLeadWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and own the overall content strategy in partnership with the SEO department, aligned with company goals, audience insights, and market opportunities.
Establish editorial standards, content governance, tone of voice guidelines, and quality benchmarks across all brands and platforms.
Identify trends, competitor opportunities, emerging technologies, and content innovations to maintain market leadership.
Build scalable content frameworks that support growth across multiple markets and products.
Oversee the planning, creation, editing, and publishing of high-quality content including landing pages, money pages, reviews, blogs, guides, website copy, and campaign assets.
Manage and optimize the editorial calendar to ensure consistent delivery and prioritization.
Define, monitor, and report on content KPIs including traffic, rankings, engagement, conversions, retention, and ROI.
Build, mentor, and lead a high-performing content team.

Requirements

What you’ll need

Proven experience in a senior content leadership role (Head of Content, Content Director, Senior Content Manager, or similar).
Strong understanding of SEO principles and search-led content strategy.
Demonstrated success managing high-performing content teams.
Excellent editorial judgment and content quality standards.
Strong commercial mindset with experience driving measurable growth.
Experience using analytics tools such as GA4, Search Console, Ahrefs, Semrush, or similar.
Hands-on experience with CMS platforms, ideally WordPress.
Strong stakeholder management, communication, and leadership skills.
Experience scaling content operations across multiple brands or markets is highly desirable.

Benefits

Comp & perks

Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
Travel perks – Visit our international offices and attend industry events worldwide.
Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
Interest-free car loan after probation (T&Cs apply)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategySEO principlescontent governanceeditorial standardscontent KPIscontent creationcontent editingcontent publishinganalytics toolsCMS platforms

Soft Skills

leadershipstakeholder managementcommunicationeditorial judgmentcommercial mindsetteam buildingmentoringprioritizationtrend identificationcontent quality standards