SiGMA World

Head of Product Management – Non-Tech

SiGMA World

full-time

Posted on:

Location Type: Hybrid

Location: Belgrade • Serbia

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Job Level

Lead

About the role

  • Define a multi‑year product strategy that integrates digital gaming, live events, medtech, emerging technologies and academy.
  • Identify opportunities to differentiate the company’s event‑driven offerings through innovative features, immersive experiences, and new product lines.
  • Build a cohesive product portfolio roadmap that balances short‑term commercial goals with long‑term strategic investments.
  • Develop a deep understanding of affiliate behaviour, event cycles, betting patterns, and regulatory constraints across multiple jurisdictions.
  • Partner with event operations teams to design products that enhance live tournaments, competitions, and hybrid digital‑physical experiences.
  • Ensure product decisions reflect responsible gaming principles and meet all compliance requirements.
  • Monitor industry trends, competitor offerings, and emerging formats (e.g., live streaming, social gaming, micro‑events).
  • Build and lead a high‑performing product organization, including product managers, product owners, UX, and data‑driven roles.
  • Establish product culture, rituals, and standards across discovery, delivery, and measurement.
  • Influence executive‑level decisions and represent the product function in strategic planning, investment discussions, and board‑level conversations.
  • Foster strong collaboration with engineering, design, marketing, compliance, and commercial teams.
  • Oversee the full product lifecycle across multiple Sigma product lines, ensuring consistent discovery practices and evidence‑based decision‑making.
  • Ensure product teams validate problems, test solutions, and measure outcomes before scaling.
  • Champion experimentation frameworks, A/B testing, and rapid iteration to optimize player engagement and event performance.
  • Drive operational readiness for major event launches, including cross‑team coordination and risk mitigation.
  • Work with the Technology Team to build a data‑driven product culture that uses behavioral analytics, segmentation, and predictive modelling to inform decisions.
  • Partner with data science to develop insights into player lifetime value, churn risk, event performance, and betting behaviour.
  • Ensure product KPIs align with commercial goals, including acquisition, retention, engagement, and revenue.
  • Define the company’s AI product strategy, identifying opportunities to enhance player experience, operational efficiency, and event performance.
  • Lead the development of AI‑powered features such as personalized event recommendations, dynamic odds or content personalisation, automated customer support and player assistance, predictive analytics for event planning and player behaviour, AI‑enhanced fraud detection and responsible gaming monitoring.
  • Partner with Technology engineering and data science teams to ensure ethical, transparent, and compliant use of AI technologies.
  • Manage product‑related risks, including operational, technical, and reputational risks.
  • Own product‑related KPIs, including event performance, player engagement, revenue, and retention.
  • Partner with Finance on forecasting, budgeting, and investment planning.
  • Oversee the integration of live event data into digital products.
  • Ensure seamless user experiences across mobile, web, and on‑site event platforms.
  • Collaborate with marketing to design event‑driven engagement campaigns and loyalty mechanics.
  • Lead post‑event analysis to identify product improvements and commercial opportunities.

Requirements

  • Deep understanding of iGaming, events, and digital entertainment ecosystems
  • Strong strategic thinking and long‑term planning capability
  • Executive‑level communication and influence
  • Experience leading multi‑disciplinary product teams
  • Expertise in data‑driven decision‑making and experimentation
  • Familiarity with AI technologies, machine learning concepts, and data governance
  • High emotional intelligence and stakeholder management
  • Strong understanding of regulatory and compliance frameworks in gaming
  • Educated to degree level in a numerate or technical discipline, Masters preferred.
  • 10+ years of technical experience in product management, software development, UX, data, or related fields
  • 5+ years of management or leadership experience, such as leading product teams or cross‑functional initiatives
  • Proven track record of delivering digital products from concept to launch
  • Experience introducing AI tooling or delivering AI‑enabled product features
  • Background working with event platforms, mobile apps, or iGaming systems
  • Experience collaborating with distributed or hybrid teams
Benefits
  • Free iGaming Academy access -Learn the ins and outs of the industry with access to courses.
  • Travel perks - Visit our international offices and attend industry events worldwide.
  • Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
  • Interest-free car loan after probation (T&Cs apply)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementdata-driven decision-makingAI technologiesmachine learningpredictive analyticsA/B testingUX designevent performance analysisbehavioral analyticsdigital product development
Soft Skills
strategic thinkingexecutive communicationinfluenceemotional intelligencestakeholder managementcollaborationleadershiplong-term planningteam managementproblem-solving
Certifications
degree in numerate disciplineMasters degree preferred