Siftwell

Conversion Rate Optimizer

• Define and drive Siftwell’s revenue strategy, owning how the company wins in-market and scales, while maintaining full accountability for pipeline health, forecast accuracy, and enterprise deal conversion.
• Lead and orchestrate the full sales motion across the CEO, SVP of Growth, and broader team, ensuring alignment, clear ownership, and consistent execution.
• Personally lead and close high-impact enterprise deals, while advancing and supporting strategic opportunities across the team.
• Take ownership of the transition from a pre-Series A sales motion (which indexes on founder-led sales), bringing structure, visibility, and repeatability while effectively leveraging executive and cross-functional team involvement.
• Identify and resolve pipeline inefficiencies, improving deal velocity, conversion, and overall pipeline quality.
• Build and enforce a structured sales methodology and operating rhythm, ensuring disciplined qualification, accurate forecasting, and consistent execution.
• Lead, coach, and develop the growth/commercial team, elevating enterprise selling capabilities and preparing the organization to scale.
• Partner with Growth, Product, and Customer Success to align go-to-market strategy, refine value propositions, build and iterate upon ICPs, and drive expansion within payer organizations.
• Build the commercial foundation for scale, including playbooks, pricing, metrics, market expansion plan, tooling, and workflows to support growth through Series A and beyond.
• Provide clear visibility to leadership on pipeline, forecasts, and risks, while representing Siftwell with executive presence in key client and market interactions.

Chief Revenue Officer – CRO