Sift Healthcare

Demand Generation Manager

Sift Healthcare

full-time

Posted on:

Location Type: Remote

Location: Wisconsin • United States

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Tech Stack

Apollo

About the role

  • Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline
  • Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals
  • Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication
  • Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel
  • Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions
  • Support other marketing initiatives and product launches with targeted campaigns and messaging
  • Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot
  • Document processes and keep campaign assets organized so programs are repeatable and scalable
  • Stay current on demand generation best practices, emerging channels, and industry trends

Requirements

  • 5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus)
  • Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth
  • Hands-on experience building and executing campaigns in marketing and/or sales engagement tools
  • Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously
  • Hands-on experience with marketing automation platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets
  • Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup
  • Self-starter mentality with a growth mindset and willingness to experiment
  • Platform experience: Hubspot (specifically CRM and marketing automation functionality), LLM assistants (Claude and ChatGPT), demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo, paid media (Google ads, LinkedIn ads, etc.)
  • Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful.
Benefits
  • Compensation will be based on skills, experience, and performance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmulti-channel campaignslead nurturingcampaign performance measurementdata practicescampaign executionQA of linksgraphic designmarketing automation
Soft Skills
self-startergrowth mindsetdetail-orientedability to juggle multiple campaignsautonomous operation