Deputy Press Secretary
Sierra Club
full-time
Posted on:
Location Type: Hybrid
Location: Washington, DC • District of Columbia • Washington • United States
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Salary
💰 $80,000 per year
About the role
- Plan and implement federal communications strategy for Sierra Club campaigns. Serve as liaison across internal teams and committees, as well as with external partners and stakeholders, to advise on communications strategies and tactics.
- Track media coverage of the issues covered in the campaign and report major narrative themes, inclusions and exclusions from coverage, and whose voices are represented out to campaign teams to inform future strategies.
- Develop and execute long-term and rapid-response media outreach plans to advance campaign narratives and outcomes at the national level, in adherence to the Jemez Principles for Democratic Organizing.
- Develop messaging, written, and produced assets to advance federal campaign goals in collaboration with internal partners and with external partners as needed.
- Build relationships with national, Beltway, and trade reporters and influencers. Serve as a point of contact for those reporters in order to advance media coverage. Pitch relevant stories and connect reporters with spokespeople.
Requirements
- Experience with media relations. You have professional experience as a journalist, media liaison, spokesperson, press secretary, or other position involving public relations. You have an understanding of best practices for using media to advance campaign goals.
- Excellent writing and verbal communications skills. You are a strong writer and communicator who is comfortable interacting with reporters, developing compelling messages, and drafting written materials for various audiences.
- Ability to interact cooperatively and effectively with internal and external partners. You think collaboratively and can build strong relationships with staff, volunteers, and other stakeholders. You are capable of navigating challenging dynamics to achieve shared goals.
- Committed to evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
- Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.
- Demonstrated knowledge of energy and/or climate issues and relevant media landscape.
- Experience working with campaign teams to execute creative tactics including but not limited to audio/video, podcasts, projections, murals, performance art, and advertising.
- Ability to build alignment between stakeholders while project managing competing priorities.
- Proficiency with Cision, TVEyes, and/or other media outreach and tracking tools.
- Spanish language proficiency a plus, but not required.
Benefits
- Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media relationswritingverbal communicationpublic relationscampaign strategycreative tacticsproject managementSpanish language proficiency
Soft Skills
collaborationrelationship buildingadaptabilityconstructive approachproblem-solvingcommitment to evolutionnavigating dynamicsinspiring others