Senior Product Marketing Manager

Siena AI

Bridging customer wins and sales ammunition while creating systematic marketing infrastructure at Siena. Own product launches and marketing assets in a B2B SaaS environment.

Posted 7/17/2026full-timeRemote • 🏈 Anywhere in North AmericaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within B2B SaaS environments, focusing on customer education, asset creation, and data-driven strategies to enhance sales effectiveness and pipeline impact.

Highest-signal resume keywords

Product Marketing ExperienceCustomer Education Program DevelopmentAI Tools ProficiencyData-Driven Decision MakingEnterprise Sales Cycle Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Asset CreationCompetitive Intelligence DevelopmentROI Calculator DevelopmentContent CreationCustomer Success Story Management

Soft Skills

Execution FocusIterative Feedback Utilization

Tools & Technologies

ClaudeChatGPTMidjourneyLovable

Industry Keywords

B2B SaaSEnterpriseSales EnablementCustomer AdoptionPipeline Impact

About the role

Key responsibilities & impact

Own end-to-end product launches - external market releases and internal team education - with full positioning, enablement, and amplification.
Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
Develop ROI calculators and business case materials that articulate value differentiation.
Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.

Requirements

What you’ll need

3-5+ years in product marketing at B2B SaaS companies, ideally enterprise.
Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity.
Experience building customer education programs or academies from scratch.
Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality.
Skilled at building custom AI workflows and prompts that enhance marketing productivity.
Deep understanding of enterprise sales cycles and what sales teams need to close deals.
Highly execution-focused with bias toward shipping fast and iterating based on feedback.
Data-driven approach to measuring what works and doubling down on high-impact activities.

Benefits

Comp & perks

Real ownership. You will own problems, not tasks, with the autonomy to solve them your way and the trust to do it without a manager in your inbox.
Work that ships and matters. What you build reaches real consumer brands fast.
A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting-edge models, not a crowded field to compete in.
A team that respects your judgment. Globally distributed, async-first, low bureaucracy. We hire adults and treat you like one.
Great salary plus equity or stock grants. Own a piece of what you build.
Learning budget. If you are growing, so are we.
AI-fluency by default. Few places will push your work with production AI further or faster.