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Senior Manager, Key Opinion Leader – External Engagement Strategy
Siemens HealthineersSenior Manager overseeing KOL engagement strategies and advocacy initiatives for Siemens Healthineers. Focus on healthcare innovation through collaboration with external stakeholders and internal teams.
About the role
Key responsibilities & impact- Develop and execute a comprehensive KOL engagement strategy across clinical areas
- Identify, segment, and prioritize KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance
- Build and maintain long-term, compliant relationships with KOLs in close partnership with Medical Affairs
- Design, implement, and manage VOC programs, including advisory boards, panels, interviews, and qualitative research initiatives
- Synthesize VOC insights into clear, actionable recommendations for Product Management, Upstream Marketing (NPD), and cross-functional stakeholders
- Plan and manage speaker programs in collaboration with Medical Affairs and Marketing Communications
- Coordinate external webinars and virtual events, including speaker selection, content alignment, logistics, and post-event insights capture
- Support advocacy strategies in collaboration with Government Affairs and Medical Affairs
- Serve as a central liaison across Product Management, Upstream Marketing (NPD), Medical Affairs, Clinical Affairs, Government Affairs, and Marketing Communications
- Ensure all external engagement activities comply with internal policies, legal, regulatory, and industry guidelines
Requirements
What you’ll need- 8–12 years of experience in healthcare, life sciences, medical devices, diagnostics, or pharmaceuticals
- Demonstrated experience managing KOL engagement, advisory boards, speaker programs, VOC initiatives, or external events
- Strong understanding of how to partner effectively with Medical Affairs, Clinical Affairs, and commercial teams in a matrixed organization
- Excellent communication, synthesis, and stakeholder management skills
- Bachelor’s degree required; advanced degree (MBA, MPH, MS, PhD) preferred
Benefits
Comp & perks- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
KOL engagementVOC programsadvisory boardsqualitative researchstakeholder managementevent coordinationdata synthesisprogram managementstrategic planning
Soft Skills
communicationrelationship buildingcollaborationinfluenceadvocacyorganizational skillsproblem-solvinganalytical thinking
Certifications
Bachelor's degreeMBAMPHMSPhD