Siemens Healthineers

Global Head, Point of Care Marketing Excellence, Marketing Communications

Siemens Healthineers

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $165,490 - $227,546 per year

Job Level

Lead

About the role

  • Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact.
  • Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations.
  • Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution.
  • Lead the development, governance, and adoption of marketing standards, processes, and best practices globally.
  • Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model.
  • Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting.
  • Foster strong collaboration across business areas, business lines, and countries.
  • Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing).
  • Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives.
  • Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization.
  • Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation.
  • Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance.
  • Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns.
  • Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels.
  • Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility.
  • Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility.
  • Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization.
  • Direct website and email strategy to enhance customer engagement and optimize digital presence.
  • Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy.
  • Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment.
  • Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards.
  • Own the consolidated annual marketing planning process for POC, including campaign prioritization, investment planning, and KPI setting.
  • Serve as the strategic lead for country marketing communications, setting direction and standards while empowering the Marcom team to drive aligned and locally relevant implementation.
  • Improve communication flow, best-practice sharing, and campaign consistency across regions (supported by structures referenced in Marketing Collective and regular touchpoints).

Requirements

  • Minimum 7–9 years in marketing, marketing communications, advertising, or business management with a proven record of delivering impactful strategies.
  • Demonstrated mastery of multiple disciplines, including campaign development, sales enablement, advertising, digital marketing, and media planning.
  • Exceptional command of English with strong writing, editing, grammar, and proofreading abilities; meticulous attention to detail.
  • Ability to provide clear direction, constructive feedback, and day-to-day oversight to a high-performing team.
  • Skilled in developing timelines, managing budgets, and coordinating multiple projects from concept through execution.
  • Proven ability to analyze campaign performance and translate insights into actionable improvements.
  • Strong relationship-building skills and ability to identify opportunities for customer advocacy and engagement.
  • Advanced knowledge of Microsoft Office (especially PowerPoint) and Adobe Acrobat; familiarity with digital platforms and e-commerce strategies.
  • Experience partnering with PR, product management, and global teams to deliver cohesive messaging and integrated campaigns.
  • Experience in VoC, Speaker Programs, Advisory Boards, or external engagement governance a strong plus.
  • Hands-on experience with compliance and regulatory standards in healthcare marketing, including knowledge of audit-ready processes and documentation requirements.
Benefits
  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan
  • life insurance
  • long-term and short-term disability insurance
  • paid parking/public transportation
  • paid time off
  • paid sick and safe time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign developmentsales enablementadvertisingdigital marketingmedia planningperformance analysisbudget managementproject coordinationcompliance standardsregulatory standards
Soft Skills
strategic directionteam leadershiprelationship buildingconstructive feedbackattention to detailcommunicationcollaborationproblem-solvingtime managementcustomer advocacy