Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels
Lead the development of clear, differentiated product positioning and messaging for new and existing offerings
Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation
Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance
Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics
Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI
Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience
Lead and measure the MQL to SQL process
Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions
Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution
Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production
Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements
Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness
Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement
Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables
Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.

Requirements

8+ years of experience in marketing, marketing communications, or advertising
Experience in healthcare, medical device, and/or diagnostics preferred
Demonstrated expertise in leading impactful content strategy, integrated marketing, digital marketing, ABM, advertising, and sales force communications
Experience with managing and utilizing Marketing automation platforms
Exceptional written and verbal communication skills, including editing, proofreading, and message development with strong attention to detail
Ability to provide clear, strategic creative direction and constructive feedback to internal and external creative teams
Strong project management capabilities, including timeline development, stakeholder communication, and on-time execution
Ability to manage multiple priorities simultaneously—from strategy development to tactical activation
Strong relationship-building skills and customer-focused mindset
Proficiency with Microsoft Office (especially PowerPoint) and Adobe Acrobat.

Benefits

medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term and short-term disability insurance
paid parking/public transportation
paid time off
paid sick and safe time

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcontent strategycampaign architectureaccount-based marketingmarketing automationproject managementdata-driven insightsMQL to SQL processcollateral creationperformance metrics

Soft Skills

written communicationverbal communicationattention to detailstrategic creative directionconstructive feedbackrelationship-buildingcustomer-focused mindsetstakeholder communicationtime managementmulti-priority management