Global Marketing Manager – General Chemistry
Siemens Healthineers
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $143,900 - $197,868 per year
About the role
- Own the full lifecycle of the General Chemistry product portfolio, from strategic planning and product definition through global launch, positioning, and post-launch optimization.
- Lead the development and execution of go-to-market strategies and integrated marketing campaigns to drive adoption and commercial success.
- Ensure strong cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, and operations teams) to deliver differentiated, customer-centric solutions.
- Serve as a General Chemistry subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health.
- Proactively gather, synthesize, and translate market dynamics, customer insights, and unmet needs into actionable portfolio strategies and that guide innovation and long-term growth.
- Continuously monitor and assess competitive landscapes and emerging trends.
- Develop compelling positioning, value propositions, messaging frameworks, and sales enablement tools that clearly articulate differentiation and demonstrate measurable value to customers and decision-makers.
- Translate customer insights and market requirements into clear product definitions and design inputs.
Requirements
- 4+ years of progressive product management and/or marketing experience within the in-vitro diagnostics (IVD) or core laboratory diagnostics space.
- Proven end-to-end experience across market research, product definition, new product development support, launch planning, campaign execution, sales enablement, and training development.
- Preferred: Background in Clinical Chemistry and/or Immunoassays.
- MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline.
- Global or international experience is strongly preferred.
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementmarketingmarket researchproduct definitionnew product developmentlaunch planningcampaign executionsales enablementtraining developmentstrategic planning
Soft Skills
cross-functional alignmentcustomer-centric solutionsstakeholder engagementcommunicationsynthesis of insightsinnovationvalue proposition developmentpositioningleadershipcollaboration
Certifications
MBAadvanced degree in Businessadvanced degree in Life Sciencesadvanced degree in Engineering