Director, Atellica Immunoassay Systems Global Marketing
Siemens Healthineers
full-time
Posted on:
Location Type: Remote
Location: Remote • Ohio • 🇺🇸 United States
Visit company websiteSalary
💰 $161,170 - $221,606 per year
Job Level
Lead
About the role
- End to End Product Ownership: Responsibility for immunoassay instrument strategy, innovation, product launch, go-to-market, commercial positioning, and related campaigns. Owns immunoassay across all Atellica instrumentation and will drive a holistic solutions approach with product positioning.
- Customer and Market Insights: Gain deep customer insights to serve as Atellica systems expert on customer targets (laboratorians, hospital administration, reference labs, ministries of health, etc.) building keen insights and understanding to contribute to the overall CLS business strategy.
- Competitive Selling Strategies: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive wins, competitive intelligence, and market research to lead the development of specific strategies to beat the competition. Develops go-to-market strategies & campaigns with detailed competitive playbooks aligned by portfolio.
- Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market. Assess immunoassay instrument and platform opportunities across a variety of segments and settings.
Requirements
- Core Laboratory Diagnostics and experience managing direct reports are required.
- 10+ years of progressive marketing and product management experience in varying specialties - marketing planning, building brand reputation, campaign development and execution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, and new product development and new launch initiatives.
- Must have differentiating experiences in sales/commercial, marketing, new product development, and new.
- Having responsibility for supporting the development of the strategic direction and global product plans based on customer, clinical, regulatory and reimbursement insights, as well as competitor analysis.
- Strong results orientation and change agent. Must be fair, balanced, resilient, decisive and of high authenticity. Displays a sense of urgency.
- Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred.
- Travel up to 20%
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementmarketing planningcampaign developmentmarket researchproduct portfolio strategynew product developmentcompetitive analysiscustomer requirementsdesign inputsimmunoassay instruments
Soft skills
results orientationchange agentfairnessresiliencedecisivenessauthenticitysense of urgencycustomer insightscompetitive intelligencestrategic thinking
Certifications
Bachelor's degreeMBA