Conduct keyword research to identify content opportunities for clients
Write comprehensive articles on topics including investing, taxes, debt, credit, budgeting, and banking
Adapt tone and complexity to the correct audience and align with relevant style guides
Create content that ranks and/or generates organic links to hit client SEO traffic goals month over month
Periodically perform outreach to journalists/bloggers
Write effective titles for improved CTR and press
Nurture and develop relationships with writers, reporters, and web editors
Implement feedback from editors, clients, and teammates
Deliver a reliable, solutions-oriented approach to growing the online presence of clients
Requirements
2-3 years of experience as a content writer, writing finance-specific content (ideally published on reputable news sites or industry blogs, such as Investopedia, Nerd Wallet, Forbes, etc.)
Extensive knowledge of niche topics including digital currency, financial planning, passive income/side hustles, insurance, and mortgage loans
Experience writing for the web, with a focus on digital content including long-form guides, how-tos, software/tool roundups, comparison posts, trend reports, and other thought leadership content
Strong interpersonal skills, with ability to form productive working relationships in a remote environment
Strong project management skills, with ability to handle multiple projects while still working effectively
Ability to set priorities, meet deadlines, and work independently
Close attention to detail and a heavy focus on creating quality content
Proven ability to generate creative ideas that attract attention on the web
Suggested: 4-year university degree in finance, economics, or a related field
Suggested: Intermediary SEO knowledge with a working knowledge of SEO tools
Suggested: Experience collaborating with design teams and giving guidance on design and UX best practices
Application materials required: resume, short introduction/cover letter, portfolio with at least 3 writing samples showing diversity in the finance vertical